Get More Meetings and Win Deals Faster in the Accounts That Matter
The way companies buy B2B products has changed a lot in the last 10 years, yet the way most companies operate has not evolved enough to keep up. As a seller, you need to keep as many as 14 buying group members moving forward through their decision process while helping them to filter out the noise. You need to win bigger deals at bigger accounts to crush your quota. To do this, you need the right help from your Marketing team.
Engagio’s B2B Marketing Engagement software gives you actionable intelligence on the accounts you care about and visibility into the marketing campaigns that your Marketing counterpart is running to move your accounts forward. With Engagio, you get full visibility into what’s happening at your target accounts so you can spend your time on the accounts and activities that will drive maximum results: more meetings, less stalled pipeline, and more deals.
Plan Your Activities with an Accurate Picture of What’s Happening
When your leads are automatically matched to their respective accounts in Salesforce, you can be confident that your data is clean, reliable, and current. Having integrated data across all systems gives you visibility into everything you need to know about an account in one place — which makes it much easier to get a snapshot of your territory and prepare for QBRs. Now, you can spend your time and energy on more valuable activities.
Reach Out to Buyers at the Right Time with the Right Message
When you’re blind to what’s happening at your high-value accounts, you risk wasting time or missing key opportunities. In fact, 74% of business buyers say sales’ awareness of marketing campaigns is important to win their business, according to Salesforce. With Engagio, you instantly see which people are engaging in an account and where there are gaps. You can access rich account intelligence and detailed interaction histories without ever leaving Salesforce, LinkedIn, or Gmail. You’ll also receive alerts about demand signals you don’t want to miss.
Ensure Marketing Dollars Make a Difference for You
Engagio brings the full advantages of marketing — reaching the right people at the right time, at scale — to your target accounts. At the same time, you maintain control of key contacts at your accounts. No more crossed lines of communication, leads routed to the wrong owner, or target accounts slipping through the cracks.
ABM Insights for Modern B2B Marketers
TOPO surveyed more than 150 practitioners at leading account-based organizations and compiled the strategies and metrics that support them into the 2019 Account Based Benchmark Report. This report provides insights organizations can apply to adapt and evolve their account-based strategy.