- Engagio Foundation: Unify fragmented data from marketing and sales systems to create a single view
of your account, people, and activity data.
- Analytics for Marketing: Analyze account engagement, define your unique account journey, and track
progress to predict pipeline and drive revenue.
- Scout for Sales: Book more meetings and accelerate sales cycles with personalized territory insights
and alerts about accounts that are most ready to buy.
- Orchestrate: Design and automate high-impact plays across advertising, sales engagement, marketing
automation, direct mail, and CRM to drive more meaningful interactions at scale.
- Dash: Measure the impact and ROI of every interaction across Sales and Marketing with multi-touch
Engagio Brings Marketers and Sellers into Sync
Yesterday, marketing pushed campaigns out to leads in your database. Today, marketing and sales must integrate their work and create meaningful interactions for each member of a buying group across accounts.
Engagio gives you tools to work together more efficiently so you can increase pipeline and overall customer lifetime value. Only Engagio lets you deliver precise insights to Sales, makes it easy for Marketing to run people- and account-based plays from one system, and lets you measure engagement and ROI 一 based on your company’s unique account journey. We enable the critical components of account-based engagement success.
Engagio Makes It Easy to Market the Right Way
Working together with your Sales team, Engagio helps you accelerate pipeline, create repeatable growth, and increase customer lifetime value.
Better Alignment Between
Marketing and Sales
According to TOPO’s 2019 Benchmark survey, the #1 indicator of account-based success is coordination between Marketing and Sales. Ninety-five percent of customers using Engagio report better Marketing and Sales coordination on programs. Alignment starts with a shared view of customers across all systems, and Engagio makes it easy to deliver.
Engagio improves campaign effectiveness through better targeting and helps outbound teams focus on the best accounts. Customers have seen 25% more pipeline from warm prospecting powered by Engagio and a significant lift from ABM programs.
Better ROI from Existing Technology Investments
Most revenue team leaders want to streamline technology investments, but they also want the benefit of best-of-breed solutions. Engagio forms the foundation of an account-based architecture with data and orchestration layers that amplify the value of tools you have.
With journey analytics and multi-touch attribution that includes both sales and marketing interactions, you can measure ROI and shift dollars to the most effective plays. According to Forrester, this can result in a 36% reduction in spend on ineffective programs.
Reach more accounts without having to grow your team. For Sales, Engagio customers have accelerated ramp-up time for new hires to drive 4x growth. For Marketing, Engagio makes it easy to target and engage multiple segments at all buying stages with less manual effort.
Engagio frees up teams to use insights, not just build them, by automating the work to join and analyze data from multiple systems. Customers have saved more than an hour a day, resulting in at least $25,000 in savings per year.
B2B Marketing Has Changed. Are You Ready?
Successful B2B marketing requires much more than creating awareness and passing leads. You now have a different job: To guide account journeys that consist of long-running, coordinated plays in which marketers and sellers work closely together at every step.
Marketing No Longer Owns the Top of the Funnel
New Policy regulations like GDPR and the rise of sales engagement tools means that many Sales teams send more email than Marketing
Marketers Must Do More at the Bottom of the Funnel
Sales reps can’t possibly talk one-to-one to every stakeholder in a large buying committee all the time. Simultaneously engaging multiple personas is exactly what Marketer is good at.
Non-Linear Buying Breaks the "Baton Handoff" Model
The buying process is increasingly non-linear, making the traditional handoff between Sales and Marketing ineffective.
Recurring Revenue Puts More Focus on Post-Sales
Most marketers only focus on generating new business, but the rise of recurring revenue models means that the vast majority of revenue is generated after that initial scale.
Account-Based Marketing matters
Inbound marketing results have flattened at the same time that companies are trying to win larger deals at accounts in their ideal customer profile (ICP). marketing shouldn’t focus on leads while Sales focuses on accounts.
Cross-Channel Coordination Raises the Odds of Breaking Through
The explosion in marketing noise has made it more difficult to reach buyers through digital channels. Coordinated human and digital touches stand a much better chance.