You Need One View of an Account to Make Reliable Decisions

Getting alignment with sales is critical to an account-based strategy. We can help.

• Unify all your revtech to create a “single pane of glass” shared by marketing and sales.
• Align on ICPs by focusing on accounts with the best fit and highest Qualification Scores.
• Orchestrate plays that automatically add accounts to direct mail, SDR outreach, and more.

Use our Account Intelligence to identify the hottest accounts to focus on.

• Identify accounts that are in-market right now and likely to become an opportunity within 30 days.
• Focus your campaigns and advertising budget on your top-tier account list.
• Use heatmaps, account alerts, and the Deal Story to activate the SDR team for follow-up.

Identify visiting accounts with Account Identification and measure page views through Site Analytics.

• Use the most accurate account identification solution on the market to pinpoint accounts visiting your website.
• Know which campaigns and messages bring the right accounts to your website.
• Identify unknown accounts visiting your website. You may discover an account not on your radar!

Measure what matters at each stage of the journey with Demandbase.

• Understand how campaigns drive lift in core journey metrics — volume, velocity, and conversion.
• Use our out-of-the-box journey stages, or define your own, to measure account progression.
• See what’s working. Compare the performance of different campaign lists across different time frames.

Try our single source of truth about accounts and the people in them.

• Unify data from CRM, marketing automation, email, your calendar, and more for one complete view of each account.
• Scrub your data with the best data hygiene. We match leads to accounts and clean and standardize your data.
• Automate data hygiene and Salesforce tasks for reps based on important activities from people or target accounts.

We’ve got you covered with a single view of accounts, people, and buying groups.

• Use Buying Group AI to identify which members of the buying team are engaging with your marketing and sales activities.
• Automatically update your contact data from your email and calendar invites.
• Get insights on each account on any web page so you can take action right away.

Discover scalable, proactive strategies to organize your day.

• Prescriptive Sales Dashboards prioritize accounts for you while showing you the reasons why.
• React faster to account and people engagement using automatic task creation and campaign status changes.
• Get real-time website activity alerts to reach buyers while they have your brand top of mind.

See everything about your deals at any given time to jump in and take action.

• Get full insight into your target accounts’ known and unknown behaviors — on your website and on the internet.
• Proactively use intent to discover new pain points and interests.
• Send the right message to the right account and person, at the right time, with insights from our deep, rich Account Intelligence.

We can help you identify additional products your customers may need to make your accounts super sticky.

• Use Heatmaps and Site Analytics to see where customers are engaging and showing interest.
• Personalize your outreach with information about relevant solutions.
• Target specific buying committee members taking interest in other solutions.

Spot competitive threats before it’s too late.

• Know what your target accounts are researching across the web.
• Focus on competitive intent keywords to discover when one of your accounts is getting too friendly with a competitor.
• Work with marketing to send added-value content about trending intent topics.