The Engagio B2B Marketing Blog

4 Ways to Humanize Marketing with Empathy and Build Better Relationships with Buyers

We have more marketing and sales technology to connect with customers today, but they’re tuning us out. Why? Because marketers and sellers are using technology in a way that is creating barriers to customer connection. For example, I was talking with a VP of Marketing at a learning platform about helping their SDR team get better […]

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A Step-by-Step Guide to Defining and Measuring the Account Journey

Ok, we have a lot to cover in this post, so let’s start off with an outline. TABLE OF CONTENTS What is the Account Journey? Building Blocks of Engagio’s Account Journey Precision at the Account Level The Ingredients of Account Journey Engagement Sales Opportunities Engagio’s “Starter” Account Journey Journey Stage = No Engagement Journey Stage […]

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