The Engagio B2B Marketing Blog

7 Reasons Why ABM Fails and How to Avoid Them

With more and more companies implementing ABM and heralding their successes—everything from increased revenue and more significant deals to increased customer retention rates—it’s only natural to want to join the party. After all, according to ITSMA, 87% of B2B marketers report higher ROI using ABM strategies. That said, implementing ABM is not without its challenges. […]

0 Read More

Predicting the Future of B2B Marketing: 3 Things to Watch For in 2020

The future of marketing is an endlessly fascinating topic. After all, who doesn’t want to know the future? Yet while predicting the future is interesting, there’s no denying that it’s also a serious business. Whether or not your team accurately predicts the market can determine which business ideas succeed and which fail, where money is […]

2 Read More

How Do You Measure a Lead-Based and an Account-Based Funnel Side by Side?

For years, marketers have been trained to think in terms of leads, and we built out models to measure success and track leads as they move through the buying process. Then, a new go-to-market strategy came along called Account-Based Marketing, where everything is built around the account. People thought you had to choose between a […]

0 Read More

Start typing and press Enter to search