“Intent data” is one of those terms that can make non-engineers wish they’d gotten a degree in computer science in college. Intent data? Intent to do what? [...]

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We all know ABM is one of the hottest things to come along in marketing over the last decade – everyone is talking about it, and everyone [...]

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B2B marketing often feels like shooting blindfolded – you’re sending cold email upon cold email and seeing if anything hits the target. The best thing you can [...]

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For years, targeting key accounts has been a cornerstone of effective B2B growth. Today, over 90% of B2B organizations believe Account Based Marketing is a “must-have” tactic, according [...]

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At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales [...]

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