Trying to figure out what to post next on your media channel to engage buyers is a task. Authors and content marketers tend to fixate on brand [...]

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When I worked on the marketing team at Highfive there was one meeting every week that I dreaded. The story meeting. It should have been the most [...]

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Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have [...]

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The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere [...]

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Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound [...]

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Content marketing has transformed B2B by letting marketers initiate conversations and develop relationships earlier in the buying process. Today, content marketing meets content selling. Content selling gives salespeople [...]

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B2B has existed for ages – it’s a space that constantly evolves by the influence of people and technology. When we look back, we can see certain [...]

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