As long as reps are around to sell products, there are two inevitable truths: email will never die, and neither will the desire to connect with decision [...]

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Sales Reps: how many times must we learn the same cautionary lesson with generic templated emails? One more touch, it seems. Last weekend, I went out for [...]

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“How many touches does it take to get a reply from a prospect?” Sales reps and marketers constantly ask this question. Scour the internet, from blogs to [...]

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Cold sales emails continue to be a hot topic. Our inboxes are flooded with message from reps trying to pitch their products. The sad part is most emails [...]

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