for Field Marketers
You’re spending time, money, and energy running integrated programs. Don’t you want to ensure you’re getting the most out of them? Let us show you how account-based plays will help you get the right contacts to your field events and coordinate your efforts for a successful Integrated ABM program.
- Do you find it challenging to get Sales to act and execute joint programs?
- Do you feel it’s a gamble getting the RIGHT people to field events?
- Is it currently difficult to illustrate program impact including pipeline acceleration and account expansion?
If you answered yes to any of these questions, find out how Engagio can help. Reach out to us today.
InsightSquared leverages Engagio to execute their ABM campaigns and measure impact of all of their cross-functional activities. For example, Joe Chernov, VP of Marketing, and his team recently ran an integrated ABM campaign where they achieved a 40% increase in close rates for people who received direct mail versus those that did not. They never have to guess if their activities are having an impact – they have the hard data to prove it.