for Marketing Executives
As a marketing executive, you’re spending time, money, and energy running field marketing programs. Don’t you want to ensure you’re getting the most out of them? Let us show you how to run account-based plays. Get sales teams and executives to the right field events, and communicate the right messages consistently.
- Do you finding it challenging to get Sales to act and execute joint programs?
- Is it currently difficult to illustrating program impact at every stage of a deal??
- Do you wish you had an easy way to track progress in key accounts and take the right actions to keep the deal moving?
InsightSquared leverages Engagio to execute their ABM campaigns and measure impact of all of their cross-functional activities. For example, Joe Chernov, VP of Marketing, and his team recently ran an integrated ABM campaign where they achieved a 40% increase in close rates for people who received direct mail versus those that did not. They never have to guess if their activities are having an impact – they have the hard data to prove it.