Get actionable insights into your high value accounts. Create and measure engagement so your ABM team can land and expand target accounts at scale.
Creating engagement at high value accounts requires Marketing to work in an orchestrated fashion with Sales. This is true whether your team is running integrated programs and field events, nurturing existing opportunities that have stalled out, or working with strategic customers to drive account expansion opportunities. In each case, automation is too blunt – Sales wants to maintain control and you need the personalization benefits of a true human touch.
But coordination with Sales is hard: Did they approve the list? Send their emails? Is any of it trackable?
That’s where Engagio comes in. With Engagio’s orchestration software, Marketing can run account-based plays that streamline Marketing and Sales coordination to penetrate target accounts, accelerate pipeline, and drive account expansion.
As a marketing leader, it is essential that you have visibility and insight into the accounts that matter most. Unfortunately, your current technology and processes probably don’t support scalable reporting at the account level. To ensure you are spending your budget and resources in the right way – across programs and people – you need the ability to understand which initiatives are working not just to create pipeline but at all stages of the customer journey.
Engagio fits seamlessly with Salesforce CRM and your current marketing automation, so getting started is easy.