Align marketing strategy to your sales go-to-market approach. Maximize collaboration with sellers at all customer journey stages. Measure and visualize marketing impact and influence on target accounts, contacts and deals. Improve team productivity with automation of routine tasks and complex orchestration.
Engage accounts and people within the buying group with personalized plays across multiple channels, coordinated with outreach from your sellers. Track the influence marketing has on all days so everyone understands how and where you help.
Integrate data from multiple sources for a single view of people and accounts. Segment and manage audiences, match leads to accounts, and measure results based on persona, account, behavior, intent, custom journey stages, and more. Save time with set-it-and-forget-it filters and alerts for frequent requests.
Know what’s happening in the accounts you care about, see how to prioritize your team’s work, and identify where you need more coverage from your Marketing team. Make manager 1:1 meetings more focused and productive with clear and actionable territory and account reports.