Analytics for Marketing
Work Smarter with the Industry’s Most Powerful Account-Based Analytics for Engagement and Journeys
Account-based marketing focuses on quality, not quantity. Therefore, it requires different analytics than traditional lead-centric demand generation.
Engagio Analytics for Marketing gives you an efficient way to analyze account engagement, define your unique account journey, and track progress in the accounts that matter to you and your Sales team. It goes beyond the simple IP-based web tracking that other ABM vendors call analytics to deliver a comprehensive view of what’s happening at target accounts. As a result, your sellers can prioritize time on the best accounts, while you can predict pipeline and measure the effectiveness of your ABM initiatives.
Best ABM Measurement
Visualize engagement and report on the leading indicators that matter in ABM
Coverage: Do you have the right people in your database? Where are the gaps?
Awareness: Are target accounts and buying groups aware of your company and its different solutions?
Engagement: Do the right people and right accounts spend time with you? Where?
Understand account progression through your unique journey
Implement the SiriusDecisions Demand Unit WaterfallTM or define your own custom account journey
Track core journey metrics — balance, movement, conversion rate, and velocity — by stage and by account list
Drill into each metric by segment, industry, territory, and more
Prioritize target accounts and personas based on engagement
Identify which accounts and which personas have the best engagement and opportunity
Use heatmaps to see where engagement is happening (persona, product, segment, etc.)
Sync custom scores with Salesforce and marketing automation
Highlight the key activities, people, and timeline for a deal
Showcase the important contributions from the marketing and sales teams that made the deal happen
Optimize marketing investment based on what buyers use most in each stage
Deliver insights for sales coaching on where to invest time to get the best win rates