Unified Account Data
Connect siloed marketing and sales data with our B2B Customer Data Platform (CDP)
Integrate multiple data sources to create a complete view of accounts
Unify multiple individual and account identities to create a single view
Push the best data back to CRM and marketing systems
Lead-to-Account Matching Engine
Get the industry’s most complete solution to match leads to accounts (L2A)
Use fuzzy logic to match on email, company name, and custom fields; smart tiebreakers handle duplicate accounts
Route leads accurately based on account status
Augment lead records with accurate account data (industry, employees, etc.)
Engagement Scoring Engine
Deliver transparent insights on account engagement and progression
Track where target accounts spend time using a flexible minutes-based model.
Assign minutes for all activities, not just web visits, and create custom categories, such as product engagement, to identify expansion opportunities.
Assign minutes based on your unique business so marketing and sales trust the results, unlike with predictive-only or black-box scoring.
Intent Data Scoring and Alerts
Use intent insights to take the right action as early as possible
Provide Marketing and Sales with timely, transparent and privacy-compliant insights.
Add intent as a journey stage or as part of account scoring to give sales transparent views of who is surging on topics that matter for your business.
Set up alerts right out of the box to enhance how intent data is used to score accounts and prioritize actions.
Bring siloed sources together quickly and easily
Connect to existing systems, including Salesforce (AppExchange certified), email (Gmail or Exchange), your website and more, and custom data via API.
Integrate natively with Marketing Automation including Marketo, Eloqua, Hubspot, and Salesforce Pardot
Connect to Bombora intent data out-of-the-box for immediately actionable intent insights
Make your Salesforce data better with intelligent connections to email and other systems
Make it easy to identify where new contacts and account data are needed and identify and create contacts automatically based on emails/calendars
Log outbound emails, inbound emails, and meetings as tasks to CRM automatically
Create custom segmentations such as Persona, Account Tier, and Job Level