FOUNDATION Integrated Account Data

Account-centric marketing operations are the foundation to successful ABM

You can’t be account-based when your systems aren’t. Traditional marketing technologies are lead-based, and important information about accounts is spread across disparate systems.

Start your ABM journey by building an account foundation. It’s not yet another tool in your stack; it’s the foundation that holds everything up.

B2B Customer Data Platform

Make your marketing operations account-based by connecting marketing and sales data from multiple sources

Organize data across disparate systems to create a complete view of accounts

Unify multiple individual and account identities to create a single view

Push the best data back to CRM and marketing systems

Lead-to-Account Matching

Get the industry’s most complete solution to match leads to accounts (L2A) in near real-time

Use fuzzy logic to match on email, company name, and custom fields; smart tiebreakers handle duplicate accounts

Route leads accurately based on account status

Augment lead records with accurate account data (industry, employees, etc.)

Data Integration

Connect to your existing systems quickly and easily

Connect to multiple systems, including Salesforce (AppExchange certified), Marketing Automation, corporate email (Gmail or Exchange), and your website

Integrate natively with Marketo, Eloqua, Hubspot, and Pardot

Import custom data via API

Data Augmentation

Make your Salesforce data better with intelligent connections to email and other systems

Capture activities natively in Salesforce

Log outbound emails, inbound emails, and meetings automatically

Identify personas based on Role and Department


See actionable account insights and coordinate ABM plays on any webpage

Use it in Salesforce, LinkedIn, Gmail, your mobile browser – anywhere you already work

Auto-detect the account or person you’re looking at

Access account engagement details right in Salesforce account and opportunity pages

Unified Account Inbox

Get full visibility into the conversation your company is having with an account

See all emails and meetings between your company and the target account (even if reps don’t log them)

Coordinate your interactions with the rest of your organization

Configure security settings to meet your team’s needs


1. Understand

Integrated Account Data

Account Analytics


Introducing NEW Sales Activation Tools

2. Act

ABM Automation

Introducing NEW Sales Activation Tools

Speak with an ABM Expert to learn more!

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