Dash Multi-Touch Attribution

Connect Marketing and Sales Touches to Revenue with Multi-Touch Attribution

Engagio Dash helps you measure the impact and ROI of every interaction across Sales and Marketing with multi-touch attribution. A native Salesforce AppExchange app, Dash delivers insights on the ROI of marketing and sales activities so you can make better decisions about how to allocate budget and prove Marketing’s impact.

Unlike other attribution tools, Dash is account based and looks at every interaction, not just marketing campaigns. It uses the Engagio Platform’s data integration, lead-to-account matching, and engagement minutes engines to give you a complete ABM measurement solution.

Multi-Touch Attribution

Measure the ROI of every interaction

Connect marketing and sales activity with desired outcomes

Use First Touch, Last Touch, Equal Touch, Position Based, and Engagio’s unique Engagement Minute Attribution model

Make better decisions about how to allocate budget dollars

Engagement Minute Attribution

Measure every interaction with fully customized activity weightings

Define the weight of each activity using Engagio’s unique engagement minutes

Include all interactions, including web visits, nurturing emails, sales calls and more — not just marketing campaigns

Optionally weight activities by title and role to allocate more credit to interactions with personas who influence target outcomes the most

Journey Attribution

Understand how activities impact all funnel stages, not just pipeline and revenue

Understand which initiatives impact early-stage account activity and those that help accelerate deals

Know which touches create Marketing Qualified Accounts and meetings

Measure progress using your customized account journey

Account Based Visibility

Measure the impact on what matters — accounts

Understand touches with multiple people associated with the account, not just contact roles

Get full visibility into touches across all contacts, matched leads, and anonymous activity matched to an account

See which touches drive the most account engagement

Marketing and Sales Interactions

Measure the impact of both Marketing and Sales touches

Measure the impact of both Marketing and Sales touches

Understand how Sales and Marketing work together to advance accounts using Engagio activities, not just membership in a marketing campaign

Understand which initiatives impact early-stage account activity and those that help accelerate deals

KPIs and Dashboards

Relay the information most critical to stakeholders across your organization

Build trust by showing the results of your initiatives right inside Salesforce

Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey

Leverage hyper-flexible dashboards based on organizational roles within Salesforce

Speak with an ABM Expert to learn more!

Start typing and press Enter to search