DASH Account Based Attribution

Connect the dots between marketing and revenue with multi-touch attribution and journey analytics.

Engagio’s Dash Account Based Attribution is a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics.

Unlike other attribution tools, Dash is account-based and integrated with the Engagio Foundation so you can get a complete ABM measurement solution.

New! Journey Analytics are now available in Engage Account Analytics, customizable to the stages of your business.

Multi-Touch Attribution

Measure the ROI of individual online and offline programs and channels

Move beyond campaign success and track both sales and marketing impact to optimize marketing budget investment decisions

Compare attribution models including First Touch, Last Touch, Equal Touch, Position Based, and Engagio’s unique Engagement Minute Attribution for the perspective best for your business

Understand which initiatives impact early stage account activity and those that help accelerate deals – across both Marketing and Sales

Journey Analytics

Measure how accounts convert through the SiriusDecisions Demand Unit Waterfall and other account-based frameworks

Analyze every stage of the customer journey (including upsell and cross-sell) and customize your account-based funnel according to your business

Track concurrent journeys across accounts, demand units and opportunities

Measure funnel volume, velocity, value, and conversion by stage and account type inside Salesforce and Engage Account Analytics

KPIs and Dashboards

Relay the information most critical to stakeholders across your organization

Build trust by showing the results of your initiatives right inside Salesforce

Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey

Leverage hyper-flexible dashboards based on organizational roles within Salesforce


1. Understand

Integrated Account Data

Account Analytics


Now delivering the Demand Unit Waterfall™

2. Act

ABM Automation

Introducing NEW Sales Activation Tools

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