DASH Account Based Attribution
Connect the dots between marketing and revenue with multi-touch attribution and journey analytics.
Engagio’s Dash Account Based Attribution is a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics.
Unlike other attribution tools, Dash is account-based and integrated with the Engagio Foundation so you can get a complete ABM measurement solution.
Measure the ROI of individual online and offline programs and channels
Move beyond campaign success and track both sales and marketing impact to optimize marketing budget investment decisions
Compare attribution models including First Touch, Last Touch, Equal Touch, Position Based, and Engagio’s NEW unique Engagement Minute Attribution for the perspective best for your business
Understand which initiatives impact early stage account activity and those that help accelerate deals – across both Marketing and Sales
Measure how accounts convert through the SiriusDecisions Demand Unit Waterfall® and other account-based frameworks
Analyze every stage of the customer journey (including upsell and cross-sell) and optimize your account-based funnel
Track concurrent journeys across accounts, people and opportunities
Measure funnel volume, velocity and conversion by stage and account type inside Salesforce
KPIs and Dashboards
Relay the information most critical to stakeholders across your organization
Build trust by showing the results of your initiatives right inside Salesforce
Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey
Leverage hyper-flexible dashboards based on organizational roles within Salesforce