Multi-Touch Attribution

Measure the ROI of every interaction

Use First Touch, Last Touch, Equal Touch, Position Based, and Engagio’s unique Engagement Minute Attribution model

Weight activities by title and role to allocate more credit to interactions with personas who most influence outcomes

Use insights to connect activity to outcomes and make better budget decisions

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Engagement Minute Attribution

Measure every interaction with fully customized activity weightings

Define the weight of each activity using Engagio’s unique engagement minutes

Include all interactions, including web visits, nurturing emails, sales calls and more — not just marketing campaigns

Optionally weight activities by title and role to allocate more credit to interactions with personas who influence target outcomes the most

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Journey Attribution

Understand how activities impact all funnel stages, not just pipeline and revenue

Understand which initiatives impact early-stage account activity and those that help accelerate deals. See trends and patterns that help you optimize marketing and sales investments

Know which touches create Marketing Qualified Accounts and meetings

Measure progress using your customized account journey

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Account Based Visibility

Measure the impact on what matters — accounts

Understand engagement with multiple people associated with the account or buying group

Get full visibility into touches across contacts, matched leads, and anonymous activity matched to an account

See which touches drive the most account engagement

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Marketing and Sales Interactions

Measure the impact of both Marketing and Sales touches

Understand how Sales and Marketing work together to advance accounts, not just based on membership in a marketing campaign

See which initiatives impact early-stage account activity and those that help accelerate deals in later stages.

Define next-best actions based on your actual journey outcomes for all your target audiences

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Custom KPI and Dashboard Delivery

Communicate information most critical to stakeholders across your organization

Build trust by showing results of initiatives right inside Salesforce

Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey

Leverage hyper-flexible dashboards based on organizational roles within Salesforce

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