DASH Account Based Attribution

Connect the dots between marketing and revenue with multi-touch attribution and journey analytics.

Engagio’s Dash Account Based Attribution is a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics.

Unlike other attribution tools, Dash is account-based and integrated with the Engagio Foundation so you can get a complete ABM measurement solution.

Multi-Touch Attribution

Measure the ROI of individual online and offline programs and channels

Move beyond campaign success and track both sales and marketing impact to optimize marketing budget investment decisions

Compare attribution models including First Touch, Last Touch, Equal Touch, Position Based, and Engagio’s NEW unique Engagement Minute Attribution for the perspective best for your business

Understand which initiatives impact early stage account activity and those that help accelerate deals – across both Marketing and Sales

Journey Analytics

Measure how accounts convert through the SiriusDecisions Demand Unit Waterfall® and other account-based frameworks

Analyze every stage of the customer journey (including upsell and cross-sell) and optimize your account-based funnel

Track concurrent journeys across accounts, people and opportunities

Measure funnel volume, velocity and conversion by stage and account type inside Salesforce

KPIs and Dashboards

Relay the information most critical to stakeholders across your organization

Build trust by showing the results of your initiatives right inside Salesforce

Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey

Leverage hyper-flexible dashboards based on organizational roles within Salesforce

Products

2. Act

ENGAGE
ABM Automation

New!

Introducing Engagement Minute Attribution

Speak with an ABM Expert to learn more!

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