Account-Based Measurement Made Simple
Visualize account engagement and report on the leading indicators that matter in ABM
Coverage: Do you have the right people in your database? Where are the gaps?
Awareness: Are target accounts and buying groups aware of your company and its different solutions?
Engagement: Do the right people and right accounts spend time with you? Where?
Understand account progression through your unique journey
Track core journey metrics — balance, movement, conversion rate, and velocity — by stage and by account list
Implement the SiriusDecisions Demand Unit Waterfall™ or define your own custom account journey
Drill into each metric by segment, industry, territory, and more
Move from a lead-based funnel to an account-based one, or use both.
Identify hot accounts, not just hot leads, and track engagement with everyone in your buying group
Define account scoring based on depth and breadth of engagement as well as product, predictive, demographic, technographic and firmagraphic data
Build a custom model that is collaborative, transparent, and trustworthy to sales
Prioritize target accounts and personas based on intent and engagement with sales and marketing
Identify which accounts and which personas have the best engagement and opportunity, including based on intent data signals.
Use heatmaps to see current engagement (persona, product, segment, etc.) and where it has fallen off to help Sales and Marketing align and prioritize efforts
Sync custom scores with Salesforce and marketing automation
Analyze engagement by territory to find gaps and opportunities
See which territories have lower engagement and may need additional Marketing support
Prioritize Marketing efforts where they are needed the most
Get information you need to prepare faster for territory reviews and QBRs