Account-Based Measurement Made Simple

Visualize account engagement and report on the leading indicators that matter in ABM

Coverage: Do you have the right people in your database? Where are the gaps?

Awareness: Are target accounts and buying groups aware of your company and its different solutions?

Engagement: Do the right people and right accounts spend time with you? Where?

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Journey Analytics

Understand account progression through your unique journey

Track core journey metrics — balance, movement, conversion rate, and velocity — by stage and by account list

Implement the SiriusDecisions Demand Unit Waterfall™ or define your own custom account journey

Drill into each metric by segment, industry, territory, and more

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Account Scoring

Move from a lead-based funnel to an account-based one, or use both.

Identify hot accounts, not just hot leads, and track engagement with everyone in your buying group

Define account scoring based on depth and breadth of engagement as well as product, predictive, demographic, technographic and firmagraphic data

Build a custom model that is collaborative, transparent, and trustworthy to sales

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Account Prioritization

Prioritize target accounts and personas based on intent and engagement with sales and marketing

Identify which accounts and which personas have the best engagement and opportunity, including based on intent data signals.

Use heatmaps to see current engagement (persona, product, segment, etc.) and where it has fallen off to help Sales and Marketing align and prioritize efforts

Sync custom scores with Salesforce and marketing automation

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Territory Analysis

Analyze engagement by territory to find gaps and opportunities

See which territories have lower engagement and may need additional Marketing support

Prioritize Marketing efforts where they are needed the most

Get information you need to prepare faster for territory reviews and QBRs

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