ENGAGE ABM Automation

Automate actions in response to account engagement or inactivity

Engagio’s ABM Automation capabilities help B2B marketers scale their ABM programs by enabling them to automate multi-channel actions in response to account engagement or inactivity.

Unlike traditional marketing automation, you can run a program at the account or person level and take action across multiple channels based on intelligent real-time triggers.

Selectors

Dynamically select audiences

  • Create lists of people, accounts, and opportunities
  • Use powerful “cross-object” filters to create segments not possible in marketing automation
  • Use templates to allow less technical users to create complex filters easily

Actions

Take action from a broad set of multi-channel capabilities

  • Automate processes with Salesforce and marketing automation actions including Create Task, Change Data, and Add to Campaign
  • Launch sales action with integrations to Outreach and Salesloft
  • Create engagement with ABM advertising integration, including LinkedIn Ads (coming soon)

Automation

Define “if this, then that” scenarios

  • Eliminate manual tasks by automating key ABM account and data processes
  • Activate ads automatically for accounts with low engagement
  • Schedule automations to run in real-time or on a recurring schedule

Alerts

Notify sales of critical account actions

  • Alert sales about account engagement or lack of follow-up
  • Send real-time alerts as well as daily or weekly roll-ups
  • Customize alert templates to highlight critical information

Products

2. Act

New!

ENGAGE
ABM Automation

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