ENGAGE Account Analytics
The industry’s most powerful analytics for Account Based Marketing
Account Based Marketing requires different analytics than traditional “lead-centric” demand generation – ABM focuses on quality, not quantity.
That’s why Engage Account Analytics goes beyond the simple IP-based web tracking that other ABM vendors call analytics. Engagio delivers a comprehensive view of what’s happening at target accounts, so sales reps can prioritize their time and you can measure the effectiveness of your ABM initiatives.
Know how much time each person and each account spends with you
Assign minutes for all activities, not just web visits
Include email, content downloads, event attendance, sales meetings, calls, and more
Give more weight to activities from key personas or titles; categorize minutes by department, product, and custom fields (coming soon)
Visualize engagement and report on the leading indicators that matter in ABM
Coverage: Do you have the right people in your database? Where are the gaps?
Awareness: Are target accounts aware of your company and its solutions?
Engagement: Do the right people and right accounts spend time with you? Where?
Marketing Qualified Accounts (MQAs)
Move from a lead-based funnel to an account-based funnel
Identify hot accounts, not just hot leads
Base MQA definitions on the depth and breadth of engagement
Get flexibility and precision with advanced MQA rules based on title, activity, product and more
Share account analytics so sales team can act with intelligence
Send weekly sales snapshots so AEs and SDRs know exactly what’s happening in their territories
Give sales the insights to prepare for QBRs and deal reviews
Drill into accounts to see exactly who’s doing what, right inside the Salesforce account page
Program Reach and Influence
See how ABM activities influence key outcomes including revenue and pipeline acceleration
Know how well programs and channels focus on target accounts – are they “nets” or “spears”
Understand which programs reach the most target accounts
Measure the influence campaigns have on pipeline and revenue