Outreach and Engagio Announce Exclusive Partnership to Deliver the Industry’s First Unified Solution for Account-Based Sales and Marketing
Leading Sales Engagement Platform and Marketing Orchestration Solution Join Forces to Deliver Personalized Sales and Marketing Campaigns at Scale
SAN MATEO, Calif. and SEATTLE, Wash. – Sept. 19, 2017 – Outreach, the leading sales engagement platform, today announced a ground-breaking exclusive partnership with Engagio, the leading marketing orchestration solution, to bring to market the first ever cohesive, account-based sales and marketing solution. The joint solution aligns sales and marketing to reach every stakeholder in an account in a targeted personalized way, resulting in higher engagement and more conversions. According to research and advisory firm TOPO, account-based programs yield a 75 percent increase in total annual sales volume (ACV) and a 150 percent increase in lifetime-value (LTV). The joint solution will be available this fall.
Traditionally, sales and marketing have operated independently, connecting only as one blindly hands-off leads to the other. While sales teams have been taking an account-based approach for decades, many marketing teams have leveraged a demand generation strategy that is volume based and often results in lower value deals. The results have been not only inefficient, as the two departments operate in silos, but also ineffective. Addressing this disconnect is more critical than ever, as a recent Outreach survey conducted by Forrester reveals 78 percent of sales teams currently still lean on marketing for leads.
In response, the joint Outreach and Engagio solution provides an all-encompassing account-based approach that puts both sales and marketing on the same page, working in unified solution that allows them to orchestrate personalized programs at scale.
“A joint solution of this nature simply hasn’t been historically feasible. But given the rapid speed of innovation at both Outreach and Engagio, the massive market momentum of both companies and our open API that allows partners like Engagio to rapidly extend the Outreach platform and deliver immediate value to customers, it’s finally a reality,” said Manny Medina, CEO and Co-founder of Outreach. “In today’s rapidly evolving technology-driven landscape, we don’t see a future in which sales and marketing are not aligned, even part of the same team. This exclusive partnership is just the beginning. We expect that in a few years time, no company will go to market without an account based sales and marketing strategy.”
“I originally embraced the Account Based Marketing movement because the best results are proven to be driven by the ability to orchestrate personal, human connections at scale,” said Jon Miller, CEO and Founder of Engagio. “For a company to be truly successful, though, an account-based approach must be embraced across the organization—sales and marketing departments need to collaborate more effectively in aligning outbound efforts. The marriage of Engagio and Outreach delivers this and unlocks exciting new opportunities for coordinated cross-departmental plays. The result industry wide will be a game changer.”
Outreach, the leading sales engagement platform, automates and prioritizes customer touch points throughout the sales process, resulting in increased productivity for sales teams. Thousands of customers rely on Outreach to transform the sales process, drive collaboration between sales and marketing, and deliver higher revenue per sales rep. Outreach is a privately held company based in Seattle, Washington. To learn more, please visit www.outreach.io.
Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies, and was recently chosen as a 2017 Red Herring Top 100 North America winner. To learn more, visit www.engagio.com.