Engagio Releases The Clear and Complete Guide to Account Based Marketing Analytics; First Book Focused on ABM Analytics
ABM Leader’s Latest Guide Shares Best Practices to Measure and Improve Account Based Marketing
SAN MATEO, CA — February 6, 2018 —Engagio, the leading B2B marketing orchestration software company, today announced the publishing of The Clear and Complete Guide to Account Based Marketing Analytics, the industry’s first guidebook to help B2B marketers succeed with measurement in the rapidly emerging account-based world. Authored by Engagio Founder and CEO Jon Miller, the new book provides practical guidance on how to measure marketing’s ability to improve quality, engagement and ROI throughout the entire customer journey.
The 158-page Clear and Complete Guide to ABM Analytics follows up on Engagio’s groundbreaking Clear and Complete Guide to Account Based Marketing, which has been downloaded over 10,000 times and is widely recognized as the ‘go-to’ guide for ABM. The new guide is filled with “pro-tips,” the industry’s latest research findings, and interviews with the frontline leaders who are transforming marketing. It is notably the first book of its kind to cover B2B marketing analytics in such detail, specifically at the account level.
“The rise of ABM is exciting, but it’s also new and confusing to many marketers,” said Miller. “This is especially true with respect to marketing analytics. The old ways that marketers used to measure performance and ROI are no longer sufficient in an account-based environment. Account-based marketers need a new strategic framework, proven tactics, and real-world examples to guide their analytics efforts. Our comprehensive new guidebook provides all of that, and more.”
Marketing Thought Leaders Comment on Engagio’s New ABM Analytics Guide
“ABM helps our marketing team align with sales to deliver revenue targets and a more valuable customer experience,” said Erin Cresta, VP Digital Marketing & Operations at Hortonworks. “We turn to Engagio and their new ABM analytics guide to arm our reps with digital signals intelligence and measure velocity and conversion through the account funnel.”
“This is a must read for every marketer who wants to apply analytics, metrics and processes to ABM,” said Laura Patterson, President, VisionEdge Marketing. “The Clear and Complete Guide to ABM Analytics lights the way to properly setting expectations, establish leading indicators, and improving your win potential.”
“What an impressive piece of work!,” said Tracy Eiler, CMO, InsideView. “This guide is a must-read for any marketer running an ABM program. The recommendations will drive a seminal mindshift in the way marketers think about their programs and show results. This is way beyond the inbound-lead-driven marketing focus of yesteryear.”
Engagio’s new Clear and Complete Guide to ABM Analytics covers:
- The Essentials of ABM Analytics – Why marketing analytics are so important to marketers and how ABM analytics differ from traditional analytics.
- The Foundation for ABM Analytics – The 5 steps to building an ABM analytics foundation, including unifying account data and lead-to-account matching.
- The 3 Critical ABM Measurement Questions – “Are we creating and deepening relationships with target accounts?”, “How do accounts move through their buying journeys towards outcomes we care about?”, and “Which marketing activities work best (ROI)?”
- How to Get Started – How to crawl, walk and then run with ABM analytics, and what technology investments are needed.
You can obtain your copy of Engagio’s Clear and Complete Guide to Account Based Marketing Analytics by clicking on this link.
Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. Engagio was also recently chosen as a 2017 Red Herring Top 100 North America and Global Top 100 winner. To learn more, visit www.engagio.com.