Engagio Introduces Scout: A New Account Based Marketing Extension to Support Customer-Facing Teams to Work in Their Platform of Choice
Marketers and Their Sales Partners Can Now Get Actionable Insights and Coordinate ABM ‘Plays’ on Major Platforms Such as LinkedIn, Gmail and Salesforce for More Effective, Convenient Workflows
SAN MATEO, CA — April 24, 2017 —Engagio, the leader in the rapidly growing “Account Based Everything” revolution, today unveiled Scout, a new ABM extension enabling marketing and sales teams to gain greater account visibility and communicate with customers and prospects inside the tools they already use, including LinkedIn, Gmail and Salesforce. With its new release, Engagio is the first ABM company that makes it possible for customer-facing teams to run coordinated account-based plays without ever having to leave their platform of choice.
Some of the key features of Engagio’s newly launched Scout extension include:
- dashboards that pull individual and account-level data from major platforms such as Salesforce, marketing automation, LinkedIn, Twitter and corporate email
- the ability to edit data on people and accounts and sync to CRM, while matching leads to the account on the fly (if there’s a new person, Scout prompts you to add them)
- complete visibility of communication histories between your company and your target accounts
- the ease of clicking one button to run plays orchestrating account-based interactions across departments and channels
“These new capabilities exemplify Engagio’s fundamental commitment to innovating and delivering integrated marketing orchestration solutions that empower marketers and their sales partners to succeed,” said Jon Miller, founder and CEO of Engagio. “Too often ABM solutions are either constrained to one application or don’t actually fit into how, where or when companies conduct their marketing and sales activities. Scout puts the power of account-level insights and scalable human connections right in the hands of every customer-facing employee, allowing coordination of interactions across people, systems and channels.”
Glen Lipka, VP of Product for Engagio, said: “Customer-facing teams need tools that make it easy and convenient for them to get visibility into what’s happening and connect with key people at targeted accounts. Scout meets that need and more by providing best-of-breed account access, visibility and account-based engagement. Engagio helps make marketers the hero by letting them provide sales reps with the tools they need for account-based insight and action.”
Jon Miller continued: “Engagio was built for marketers, by marketers. These marketing orchestration enhancements further demonstrate how Engagio will continue to innovate new ABM products and solutions that keep marketers and their sales partners ahead of the game.”
Engagio also announced recently that its ABM solutions are now integrated with all major marketing automation platforms, including Eloqua, Pardot, Hubspot, and Marketo.
Engagio enables marketers and their companies to orchestrate highly scalable human connections that engage their best prospects and customers, driving more revenue faster. Large enterprises and fast-growing mid-sized companies use Engagio’s Account Based Marketing and Sales solutions to expand customer relationships and coordinate interactions across people, systems and channels. Engagio is a winner of the 2017 Bay Area Best Places To Work, ranking in the Top Ten of smaller companies honored by the annual awards program presented by the San Francisco Business Times and the Silicon Valley Business Journal. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio is pioneering the Account Based Everything revolution through its suite of marketing orchestration solutions. To learn more, visit www.engagio.com.
Patrick Di Chiro