Engagio Builds On Strong Business Growth and Leadership Momentum in 2017

ABM Pioneer Reports Revenue Growth of 239%; Company Continues to Expand Leadership Position as B2B Marketing Orchestration Innovator

SAN MATEO, CA — February 27, 2018 —Engagio, the leading B2B marketing orchestration software company, today announced that it continued to build on its record of strong business growth and industry leadership momentum in FY2017, nearly doubling its customer base and increasing revenues by 239% from the previous year. The company’s 2017 year-end total of 187 customers includes global enterprises and technology leaders such as Lenovo, Symantec, Vonage, AppDynamics and Trend Micro.

“Last year we saw more and more companies and marketers realize the true revenue-building potential of Account Based Marketing, and that has fueled our growth momentum,” said Jon Miller, founder and CEO of Engagio. “But, perhaps even more exciting has been the embrace of Engagio’s marketing orchestration vision. By employing a holistic, one-to-one approach to creating, measuring and scaling engagement with key accounts, Engagio’s marketing orchestration platform is a game-changer for marketers and their sales partners. We always said marketing orchestration represented the next revolutionary shift in B2B marketing, and 2017 was a year when this movement gained significant traction.”

Other major achievements and milestones from Engagio during 2017 include:

  • Launched ‘Dash Account Based Attribution’, a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics
  • Engagio ABM Analytics received 4.4 out of 5 stars based on its 55 verified real-user reviews in the Account-Based Marketing category on G2 Crowd
  • TrustRadius ranked Engagio as Top Rated Account-Based Marketing Software
  • Engagio was included in the Gartner Account-Based Marketing Vendor Guide
  • Red Herring selected Engagio as a 2017 Top 100 North America Winner
  • Engagio was recognized as a 2017 Bay Area Best Places To Work
  • The company was named to JMP Securities 2017 Hot 100 List of Privately Held Software Companies
  • Continued to strengthen culture and team with addition of senior leaders, including Heidi Bullock, Chief Marketing Officer, Helge Scheil, VP Engineering, and Dan Gordon, VP Product

“Engagio pioneered and helped create the category of account-based marketing,” said Cindy Zhou, Vice President and Principal Analyst at Constellation Research. “The company, under the leadership of marketing technology veteran Jon Miller, is on the forefront of evangelizing the importance of marketing and sales alignment.”

Customers Speak Out About Engagio’s Growing ABM Leadership

“Engagio is a game changer for PlanGrid,” said David Cain, CMO at PlanGrid. “After evaluating many ABM solutions, it was by far the best. We now have the power to execute integrated ABM campaigns and measure the impact.  It’s incredibly intuitive, so you can get up and running very quickly. I’d highly recommend Engagio to everyone doing ABM.”

“Engagio stands out in a crowded ABM landscape with its intuitive UI and flexible platform,” said Chris Bondhus, VP of Demand Generation at Brightcove. “Being able to measure, compare, and score ALL the activity generated by an account is critical to our multi-channel ABM approach. Our target account’s average deal size is nearly 1.5x larger than non-target accounts.”

“Engagio is central to Zignal’s ABM strategy,” said Randy Brasche, VP of Marketing at Zignal Labs. “By incorporating holistic analytics and marketing orchestration into one powerful platform, Engagio fuels ABM-success across my entire go-to-market team.”

Kirk Crenshaw, CMO at Traackr, commented: “Engagio is a core component of our company’s revenue stack. We are now able to measure, manage and scale our ABM strategy worldwide.”

About Engagio

Engagio is built for marketers, by marketers. Our proven Account Based Marketing solutions enable marketers and their companies to land and expand high value accounts. Engagio’s marketing orchestration software helps B2B marketers to create and measure customer engagement, scaling the benefits of automation with the personalized benefits of the human touch. Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2017 Hot 100 List of Privately Held Software Companies. Engagio was also recently chosen as a 2017 Red Herring Top 100 North America and Global Top 100 winner. To learn more, visit www.engagio.com.

Media Contact:
Brandon Redlinger