Engagio Announces New ABM “Smart Tools” to Help B2B Marketers Rapidly Assess and Understand Target Account Health
Smart Tools are a suite of ABM features that make it faster and easier to visualize and measure multiple account funnels
SAN MATEO, CA — August 8, 2018 — Engagio, a leading software company that helps B2B marketing professionals orchestrate quality growth at scale, today announced new ABM Smart Tools that allow marketers to increase engagement and improve target account health across multiple account funnels. The new ABM Smart Tools make it possible to understand account progression across all tiers of accounts in seconds. Marketers can quickly understand account health to either optimize current programs or pass along critical information to activate sales.
More B2B marketers are adopting account based marketing as a strategy to help with higher deal sizes, retention, and upsell/cross-sell. Yet, many marketing organizations have a difficult time using current lead based systems to scale and operationalize programs, analysis, and reporting. In particular, there are not scalable ways to visualize the different tiers of target accounts and rapidly assess where they are in the buyer’s journey.
“We are excited to add Smart Tools to our product suite,” said Jon Miller, founder and CEO of Engagio. “ABM success requires knowing not only what’s happening across target accounts but also understanding when and how to take action. Engagio’s ABM Smart Tools provide these insights real-time in a way that’s easy for revenue teams to understand and use.”
Specifically, Engagio’s new Smart Tools include:
- ABM Scorecard – Compare multiple account tiers to better understand the progression of accounts in each list.
- Quick Cards – Customized for your business to automatically identify accounts that need action, e.g. active target accounts with no sales touches in the last 7 days.
- Quick Links – Easily share insights across teams to ensure both marketing and sales see the same information.
“The account-based platform is set to become one of the most important elements of the technology stack for account-based organizations. TOPO’s research shows marketers are actively looking for solutions to manage and measure complex, insight-driven orchestrated account-based initiatives, and this will drive growth in the account-based platform category in 2018 and 2019” said Eric Wittlake, Senior Analyst at TOPO. “Engagio’s investment in their account-based platform comes as category growth is taking off.”
Engagio is built for marketers, by marketers. As a company we believe in making our customers successful by providing them with solutions that help orchestrate quality growth at scale.
Engagio’s Account Based Marketing Platform enables B2B marketers to successfully execute and measure account-centric programs in one complete solution. Revenue teams can track which accounts are engaging, know where to focus time and resources, and have a shared understanding of program impact. Our platform grows with you as your ABM strategy and business needs evolve.
Backed by leading venture investors and headquartered in San Mateo, CA, Engagio was named as one of the Top 10 Best Small Companies to Work For in the Bay Area, and is on the JMP Securities 2018 Hot 100 List of Privately Held Software Companies. Engagio was also selected as a 2017 Red Herring Top 100 North America and Global Top 100 winner. To learn more, visit www.engagio.com.