A woman MarTech champion and CMO of Engagio, Heidi Bullock, attended the ABM Innovation Summit 2018. We caught up with her to dive deeper into her role as CMO and insights on marketing and sales automation technology, and the key takeaways from the event.
The MTS Martech Interview Series is a fun Q&A style chat with MarTech leaders. This is an interview with Heidi Bullock, CMO of Engagio: “The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives.”
What can we learn from the person who ran the company that helped establish marketing automation as a category? Evidently, a whole lot. Now, Jon Miller, former CMO at Marketo, is doing it again as the CEO of Engagio. This time around, he’s using everything he’s learned the first time to help establish the account-based marketing space and build a leading company there. Jon discusses viewing other companies as partners rather than competitors, how he thinks about the increased pressure to succeed given his prior success at Marketo, and ensuring his sales team is good at closing outbound sales, not just inbound sales. He reveals a few interesting tidbits about himself too, like the way studying physics helped him build companies.
Account-based marketing is one of the hottest new marketing strategies on the planet, but San Mateo, CA–based start-up Engagio didn’t stop there. The company, founded in 2015, bills itself as “account-based everything” and looks to help B2B marketers drive new business and expand relationships with high-value accounts. At its core, the company’s software aims to establish integrated account-based programs for businesses of all types.
Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools.