Engagio launches PlayMaker to turn B2B marketing insights into action items

By Jon Miller Posted In News

Today, Engagio is introducing a new product into the mix called PlayMaker.

Marketers (and sales teams) can work together to coordinate their efforts toward securing a corporate account. In many cases, there are more than a handful of people on a certain marketing/sales team that are pitching to another large team of people. The PlayMaker allows everyone on the team to build out tasks (emails, handwritten notes, gift baskets, social media outreach, etc.) and then track those tasks as they are completed.

It also automates a good deal of the process. Users can build templates for certain emails, personalize them, and schedule them to go out to the right person at the right time.

And beyond that, Engagio’s PlayMaker hooks into the email server of its users so the whole team can see when they’ve gotten a response. This ensures that no one doubles up on various tasks and that users understand to stop the next round of outreach and move on from trying to get a response to securing the deal.

Read the whole article Engagio launches PlayMaker to turn B2B marketing insights into action items.

Jon Miller
Jon Miller
Jon Miller is CEO and founder of Engagio. Previously, Jon was the VP Marketing and Co-Founder of Marketo. He is a speaker and writer about marketing best practices, and is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an advisor to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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