While 36 customers have deployed Engagio’s account-based platform in the past year, Miller said two new features the company introduced complete the offering:
- Human Email, an outbound email template that enables highly personalized messaging to individuals at target accounts; and
- The orchestration of messages and interactions with accounts over a period of time within the platform.
The platform, which integrates with Salesforce and Marketo, was designed to support the marketing department, as well as sales, sales development and customer success teams. All team members are able to plan and execute multi-step “plays” or steps that are completed within the platform, Miller said, which includes coordinated communications with target accounts. In addition, the platform can provide account-specific information about users’ activity through its “Insights” plug-in. This enables salespeople to view past communications for a holistic view of account activity.
Read the whole article Engagio Debuts PlayMaker, Its Account-Based Communications Platform Featuring Human Email.