Press Releases

2018

Press Coverage

2018

  • DemandGen

    Heidi Bullock has spent the past 6 years building marketing teams at Marketo and now Engagio. In this episode of DemandGen Radio with Dave Lewis, Heidi discusses her approach to defining roles and responsibilities and what it takes to create a high-performance marketing team. Heidi talks about how she shifted the traditional structure of a marketing organization and created a “hub of customer engagement.”

  • MarTech Series

    The MTS Martech Interview Series is a fun Q&A style chat with MarTech leaders. This is an interview with Heidi Bullock, CMO of Engagio: “The hard part for most marketers is educating other folks in the organization on how to evaluate account-based initiatives.”

2017

  • Enterprise Irregulars

    What can we learn from the person who ran the company that helped establish marketing automation as a category? Evidently, a whole lot. Now, Jon Miller, former CMO at Marketo, is doing it again as the CEO of Engagio. This time around, he’s using everything he’s learned the first time to help establish the account-based marketing space and build a leading company there. Jon discusses viewing other companies as partners rather than competitors, how he thinks about the increased pressure to succeed given his prior success at Marketo, and ensuring his sales team is good at closing outbound sales, not just inbound sales. He reveals a few interesting tidbits about himself too, like the way studying physics helped him build companies.

  • destinationCRM

    Account-based marketing is one of the hottest new marketing strategies on the planet, but San Mateo, CA–based start-up Engagio didn’t stop there. The company, founded in 2015, bills itself as “account-based everything” and looks to help B2B marketers drive new business and expand relationships with high-value accounts. At its core, the company’s software aims to establish integrated account-based programs for businesses of all types.

  • CMSWire

    Engagio, an account-based marketing (ABM) provider, today released an extension to its platform designed to better connect customer and prospect data with social, email and CRM tools.