How do you build the right tech stack for your ABM programs?

Technology is evolving faster than ever, allowing marketers to do more things than ever thought possible. It’s also an area that draws a lot of attention. After all, who doesn’t love talking about tech? However, as new vendors, new features and new functionalities emerge, it’s getting tougher and tougher to distinguish the signal from the noise, especially in ABM.

In today’s vlog, I asked Dave Lewis, CEO of DemandGen, “How do you build the right tech stack for your ABM programs?” He outlines 3 key things to consider when building your tech stack.

For a deeper dive into this topic, join Jon Miller and Dave Lewis on Tuesday, July 31st for The Future of ABM webinar mission #2: Evolving Your MarTech Stack for Account Based Marketing.

TRANSCRIPT:

Brandon: How do you build the right tech stack for your ABM programs? Hey everyone. Brandon Redlinger here, director of Growth at Engagio. That’s the question I posed to Dave Lewis, the CEO over at DemandGen. He outlined a few key things to consider when building your tech stack in his answer. Here’s Dave.

Dave: Brandon, that’s a great question. We’re gonna cover that in depth on the upcoming webinar with Jon and I, but just quickly, there are basically some data things you need to address in your MarTech stack. Limitations in marketing automation and CRM that you’ve got to address with some complimentary solutions. Second thing you’ve got to be doing is getting your segmentation and target accounts well identified. That’s part technology and part process. Lastly, you’ve got to build out some additions to your MarTech stack that allows the personalization and targeted marketing and advertising that you want to be doing. As I said, we’re going to go into this in greater depth, but that’s some fuel for thought. I look forward to the webinar.

Brandon: Great, thank you so much Dave. Now, if you want to dive even deeper on that topic, join Engagio and DemandGen on July 31 for the future of ABM, session #2: Evolving Your MarTech Stack for Account Based Marketing. To register, just go to http://www.engagio.com/evolving-your-martech-stack-for-account-based-marketing. See you there.

Brandon Redlinger
Brandon Redlinger
Brandon Redlinger is the Head of Growth at Engagio, the Account-Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Leave a Comment

Your email address will not be published. Required fields are marked *