Why Marketing Leaders Should Get Excited about LinkedIn’s New Sales Navigator Application Platform (SNAP)
According to a recent State of Sales Productivity survey by Docurated, 79% of companies state that improving the productivity of sales reps was the number one driver of hitting new sales targets.
However, that same study showed that only 4% of marketing resources are dedicated to sales productivity, yet marketing owns sales productivity at 52% of companies that responded.
Clearly, sales productivity is underserved at many companies, at many of which the blame may lay on marketing. But according to MarketingProfs, organizations with tightly-aligned sales and marketing had 36% higher customer retention rates and achieved 38% higher sales win rates. So why is sales productivity not more top of mind for marketing leaders?
One big reason for this gap is that sales and marketing teams often use different tools, and most of these tools do not have a direct integration with one another. But that is changing.
Engagio is pleased to announce that we have partnered with LinkedIn to integrate Engagio Scout with LinkedIn Sales Navigator. With the new integration, marketing and sales teams can finally leverage an integrated toolset to more effectively land and expand accounts together.
Prospect Better with Access to LinkedIn Sales Navigator on Any Webpage
Engagio Scout is a Chrome extension that provides powerful account insights on any website, including LinkedIn, CRM, and Gmail, where sales reps often work out of.
Without navigating to a different tab, you can see account-to-account communication history, engagement activity, recent company news, and even update fields inside your CRM.
And with the new LinkedIn Sales Navigator integration, you will be able to mention icebreakers to identify commonalities, view additional details about the prospect (roles, work history, etc.), find new prospects directly in Scout, and more.
Forget Sales or Marketing Tools, They’re Revenue Tools
Marketing teams are more successful when they’re aligned with sales. Delight your sales team and enable them to be more productive. Use an integrated toolset within your revenue organization to drive alignment. 2018 goals are right around the corner – now’s the time to prepare your team for success.
Or, if you plan to attend Dreamforce this year, we’d love to say hi to you.