GRAPHIC: What Do Account Based Marketing Professionals Actually Do?

Account Based Marketing can encompass everything that B2B marketers do to support sales at target accounts, from selecting accounts to gathering intelligence, creating personalized interactions and:

  • Selecting and prioritizing account lists
  • Generating new contacts within those accounts
  • Gathering account intelligence
  • Building account plans
  • Running account-focused field marketing events
  • Prospecting into new relationships
  • Engaging accounts online
  • Creating account-relevant content
  • Personalizing ads, emails and social media posts
  • Measuring and reporting on engagements and interactions

What Account Based Marketers Do

Which of these ABM activities are you doing at your organization?

PS: What to learn more about ABM? Check out our online guide to all-things related to Account Based Marketing.

Jon Miller
Jon Miller
Jon Miller is CEO and founder of Engagio. Previously, Jon was the VP Marketing and Co-Founder of Marketo. He is a speaker and writer about marketing best practices, and is the author of multiple Definitive Guides including Marketing Automation, Engaging Email Marketing, and Marketing Metrics & Analytics. Jon has a passion for helping marketers everywhere, and is on the Board of Scripted and is an advisor to Optimizely and Newscred. In 2010, The CMO Institute named Jon a Top 10 CMO for companies under $250 million revenue. Jon holds a bachelor’s degree in physics from Harvard College and has an MBA from the Stanford Graduate School of Business.

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