For B2B, prioritization and productivity are essential to reaching targets. How do you help sellers exceed their prospecting goals and keep marketers focused on the highest potential [...]
I’m absolutely thrilled to announce that today Demandbase, the largest and most complete ABM platform, has completed its acquisition of Engagio. This is a big milestone for [...]
How to Pivot Strategy on a Dime and Find Sales Leads that Will Buy
Digital B2B marketing is complex, no one would deny you that, but there are a lot of companies that are making it harder for themselves than it [...]
Today's Sales Leaders embrace ABM. There are too many compelling reasons to leverage this powerful strategy.
In this Behind the Brilliance interview, we spoke with Lorena Morales, VP of Marketing at Go Nimbly. She shared her views on the fast growing trend of [...]