The Top 50 Women in Revenue That You Should Know

There’s no shortage of talented women in business, yet the revenue side of a company has historically been dominated by men.

Data from the CEB reveals that women represent only 30 percent of first- and mid-level sales management roles, and 20 percent of department head or general manager type roles. A report from CNN claims that only 14.2 percent of the top five leadership positions at the companies in the S&P 500 are held by women.

I want to take this opportunity to recognize some of the smartest, most progressive, and hardest-working women in revenue roles, from sales and marketing to CEOs and founders. We’ve had many conversations with coworkers and colleagues in the industry, and have come up with a list of 50+ women in revenue that you should know.

Why should you know them? These are women who don’t manage, they lead. They don’t preach, they execute. They don’t watch, they act. They are today’s leaders, and we can learn a lot from them.

Below is our list of 50+ powerful women in revenue along with some meaningful quotes and words of inspiration. This list is by no means comprehensive – rather it’s just a good start at recognizing some of the women that make the business we run great.

If you know anyone that deserves to be on this list, let us know in the comments below.

So, without further adieu, here are the people you should know!

Gretchen DeKnikker Gretchen DeKnikker

COO, SaaStr

kristina-mcmillan Kristina McMillan

Sales Development Practice Leader, TOPO

Heidi Bullock Heidi Bullock

CMO, Engagio

Dayna Rothman Dayna Rothman

VP of Marketing, BrightFunnel

Christelle Flahaux Christelle Flahaux

VP of Marketing, Domo, Inc.

Whitney Bouck Whitney Bouck

COO, HelloSign

Maria Pergolino Maria Pergolino
SVP Marketing & Sales Development, Apttus

Understanding an evolving sector isn’t gender-specific, but personally I enjoy the fast-paced nature of the tech sphere. As long as you’re placing the needs of your customers and organization first, you’re free to employ new strategies, tactics, and create the kind of strong internal bonds that lead to lasting success.
-Maria Pergolino

Hana Abaza Hana Abaza

Head of Marketing, Shopify

 Danielle Herzberg Danielle Herzberg

Formerly of Hubspot & Airbnb

Eileen Wiens Eileen Wiens

VP of Emerging & SMB Sales, Intacct

Jill Rowley Jill Rowley

Author, speaker, advisor

Samantha McKenna Samantha McKenna

Sr. Director of Sales, ON24

Jean Tali

VP of Sales, Mindflash

Ada Chen Rekhi Ada Chen Rekhi

Founder & COO, NoteJoy

Trish Bertuzzi Trish Bertuzzi

President & Chief Strategist, The Bridge Group

The rules of success for achieving as a salesperson are no different for a man than they are for a woman. The #1 tip I would tell anyone moving into the sales profession is to set goals for yourself that are outside of your quota and make sure one of them is perfecting your craft. If you rely solely on your company to provide you with the skills that you need you will be sorely disappointed. You own the success of you.
-Trish Bertuzzi

Caitlin Henehan Caitlin Henehan

VP and GM, Zendesk

Meagen Eisenberg Meagen Eisenberg

CMO, MongoDB

Nadia Rashid Nadia Rashid

Area Vice President of Sales, Marketo

Susan Zuzic Lorkovic Susan Zuzic

VP of Sales, Oracle Marketing Cloud

Jenny Coupe

VP of Customer Acquisition, SOASTA

Frannie Danzinger Frannie Danzinger

VP of Strategic Business Development, Integrate

Wynne Brown Wynne Brown

Director of Customer Success, Seal Software

Shari Johnson Shari Johnson

SVP of Marketing, Radius Intelligence

I was naturally drawn to be a part of a culture that was at the heart of changing the world on how we communicate and interact. With this space being so heavily male-dominated, I do feel as a woman, I am able to add balance, in ways that don’t come naturally to men, that as a generalization focuses on how the technology itself rather than the humans using it. By moving the corporate story to customer storytelling instead of stats, putting our customers and users first rather than our products and cultivating relationships with our customers at a deeper level, I feel women have this unique capability that the tech space should embrace.
-Shari Johnson

Danielle Morrill Danielle Morrill

CEO & Cofounder, Mattermark

Ruzwanda Ruzwana Bashir

CEO & Cofounder, Peek

Leela Srinivasan

CMO, Lever

Leah Busque Leah Busque

Founder, TaskRabbit

Falon Fatemi Falon Fatemi

CEO & Founder, Node.io

Nancy Duarte Nancy Duarte

Principal, Duarte Design

Katie Bullard Katie Bullard

CMO, DiscoverOrg

A successful leader – whether a man or a woman – has to possess high IQ and high EQ (emotional intelligence), and it’s been my experience that woman are often better equipped to tap into both the rational and emotional motivations of their teams. For instance, when change happens rapidly (like it does in martech), resistance is bound to occur, and the only way to engage and get buy-in from teams is to understand the rational and emotional reasons for that resistance and then to actively address both as you move the organization forward. Understanding and acknowledging the importance of a high EQ makes you better able to handle the conflict and stress that never fails to occur in this space, and it’s been a conscious focus of mine as I’ve navigated through my career.
-Katie Bullard

Luanne Dauber Luanne Dauber

CMO, Confluent

Morag Lucey Morag Lucey

CMO, Avaya

Megan Lueders Megan Lueders

VP of Marketing, Zenoss

Rhonda Shantz Rhonda Shantz

CMO, Centrify

Leah Groski Leah Groski

Sr. Manager, Demand Generation, CoreOS

Kathleen Hayes Kathleen Hayes

VP of Marketing, LightBend

Emmanuelle Skala Emmanuelle Skala

VP of Sales and Customer Success, Digital Ocean

Don’t wait to speak up until you have all the answers. No one wants to be wrong – but women tend to care about this more than men. Women will hold back until they are 100% certain while men are ok with tossing out some hypothesis and guesses. This leaves you out of the conversation. Don’t wait until you have all the facts – your judgement and instinct are your assets so use them.
-Emmanuella Skala

Lena Shaw Lena Shaw

Director of Marketing and Growth, LeadGenius

Patrice Green Patrice Greene

President, Inverta

Maneeza Aminy

CEO, Marvel Marketers

Anneke Selley Anneke Selley

CEO & Founder, Reality Works

Lesley Young Lesley Young

Global SVP, Box

Alexis Johnson Alexis Johnson

VP, Customer Operations, Interana

Lauren Vaccarello Lauren Vaccarello

VP of Marketing, Box

Jen Spencer Jen Spencer

VP of Sales and Marketing, Allbound

When you’re the only female in a boardroom of gray slacks and light blue dress shirts, people remember you. And, when you’re immediately discounted upon arrival and then you’re the first person to actually say something interesting, people remember you. That’s my unique advantage.
-Jen Spencer

Megan Heuer Megan Heuer

VP of Research, SiriusDecisions

Tracy Eiler Tracy Eiler

CMO, InsideView

Kristen Wendel Kristen Wendel

Director of Marketing Operations, VersionOne

Andrea Austin Andrea Austin

VP Enterprise Business, InsideView

Carolyn Betts Carolyn Betts

Founder & CEO, Betts Recruiting

Bridget Gleason Bridget Gleason

VP of Sales, Logz.io

Be both confident and curious. Many studies have shown that women feel the need to ‘check all the boxes’ before applying for a job or taking on a new challenge. Men don’t have that same inclination. In order to lead, a woman must exude confidence, and be comfortable with the fact that she might not have all the answers and that mistakes and failure are part of the package. Equally important is the quality of curiosity. Curiosity strengthens relationships. It fosters agile thinking. It facilitates deeper insights.
-Bridget Gleason

If you know a women leaders in revenue who belongs on this list, give them a shoutout in the comments!

Brandon Redlinger
Brandon Redlinger
Brandon Redlinger is the Head of Growth at Engagio, the Account-Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

25 Responses to “The Top 50 Women in Revenue That You Should Know”

March 13, 2017 at 8:54 pm, Maneeza said:

@Engagio, thank you! And humbled to be in the company of such talented women.

Maneeza

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March 14, 2017 at 12:10 pm, Lori Richardson said:

So great to see this list! Big shoutout to all of the women working hard everyday to improve the statistics – most recently from DiscoverOrg: 31% of all sales roles in their dataset in September, 2016 were women; 26% were front-line leaders and mid-level sales management; and just 12.8% were VP Sales and above. We need more women in revenue generation roles! Thanks for shining a light on this. There are too many others to add who are not on this list but it is a great start.

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March 15, 2017 at 12:10 am, Susan Lorkovic Zuzic said:

What an impressive list of women driving revenue- I am honored to be included! Thanks Engagio!

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March 15, 2017 at 2:35 am, Jen Jackson said:

ReachForce’s Kristy O’Rourke https://www.linkedin.com/in/kristyorourke/

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March 15, 2017 at 3:48 pm, Leona Leong said:

Great list of strong leaders!

Two others:
Jen Franklin of League https://www.linkedin.com/in/jennfranklin/
Shannon Katschilo of Medallia https://www.linkedin.com/in/skatschilo/

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March 15, 2017 at 4:17 pm, Margaret Angell said:

Carly Schrager, Founder and CEO – Definitive Results

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March 15, 2017 at 11:59 pm, Nipul Chokshi said:

Lattice’s Caitlin Ridge: https://www.linkedin.com/in/caitlinridge/
Zendesk’s Katherine Kelly: https://www.linkedin.com/in/kkelly5/
LiveRamp’s Rebecca Stone: https://www.linkedin.com/in/rebeccalawstone/

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March 16, 2017 at 10:27 am, Bill Hutzul said:

Great list! Well done. Believe we definitely missed Elle Wolfe from LookBookHQ…that woman is a revenue genius! https://www.linkedin.com/in/ellehwoulfe

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March 16, 2017 at 12:52 pm, Anica Lorkovic said:

As a mom I’m so happy and proud to see my daughter’s name on this list (Susan Lorkovic Zuzic). Great job Susie!! Keep it up.

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March 18, 2017 at 4:14 am, Sudha Jamthe said:

Natascha Thomson https://www.linkedin.com/in/nataschathomson/ brings the magic of marketing to focus her clients on customers while generating revenues.

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March 19, 2017 at 6:07 pm, Barbara Giamanco said:

Congratulations, ladies! I love seeing the focus on such talented women. You inspire us all!

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March 22, 2017 at 12:04 am, Nadine North said:

Add Vickie Holtmeier, BrightEdge Vice President of Global and Corporate Sales

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March 23, 2017 at 12:47 pm, Marie DeKnikker said:

Congratulations to All, but most especially to our granddaughter, Gretchen DeKnikker! You have worked hard to get where you are and we are so PROUD of YOU!
Love and hugs,
Grandma and Grandpa

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March 24, 2017 at 3:47 pm, Sion said:

Great to see more women featured. However I am reminded yet again that women of color have yet another glass layer to the glass ceiling that women are expected to break.

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March 25, 2017 at 5:55 pm, Leah Walling said:

I had the pleasure of leading a team of exceptional marketing pros who were passionate about driving sales through a revenue marketing “center of excellence.” Eugenia Wright, Karen Gonzalez, Kim Rivera and Melissa Junge definitely have earned the distinction of Top Women in Revenue. They also lead with conviction, respect, accountability, and commitment.

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March 28, 2017 at 12:02 am, Serenity Thompson said:

Congratulations, ladies!

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March 29, 2017 at 4:09 am, Stewart Fox said:

Michelle Johnson Cobb, CMO of one of the fastest growing security software companies. Skybox Security.

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March 29, 2017 at 4:10 am, Stewart Fox said:

Congratulations Jenny Couple. Proud to know you and proud to have worked with you.

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November 03, 2017 at 9:09 am, Brittain Cooper said:

Congratulations ladies! Here is another SuperStar
Bobbi Frioli https://www.linkedin.com/in/bobbifrioli/

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October 08, 2018 at 8:38 pm, Jodi Beuder said:

@Plantronics’ Senior Director of Marketing Operations, Jenifer Salzwedel!
https://www.linkedin.com/in/jenifer-salzwedel/

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