Pizza Based Marketing

Recently, I heard Kristen Malkovich describe Pizza Based Marketing (PBM).  She loves Pizza so much, she thought that you could send pizza to accounts and get them to engage with your company. In the same conversation, she also mentioned that she loves the SF Giants baseball team. This got me thinking…

What if you could approach your accounts with such hyper-personalization that you could make the perfect pitch to them? For Kristen, I made an image in Photoshop that looked like this:

PBM

The whole image took less than 10 minutes to produce. Photoshop makes this really easy. Imagine an account play where you:

  1. Get your top 100 target accounts
  2. Task a graphic designer to make 100 custom photos
  3. Automatically send them to the prospects via email
  4. Followup with a call from the account owner.

There is no way that Kristen would refuse engagement after delivering her a pizza at a Giants game.

The key to Pizza Based Marketing is to learn more about the people in your accounts, then hyper-customize your message.

Engage with targets in a relevant, personalized way.  Do the research to know what resonates in their market, at their company, and with them individually — and then take the time to actually personalize your message to connect with them.

Do this and all of your dreams will come true.

Brandon Redlinger
Brandon Redlinger
Brandon Redlinger is the Head of Growth at Engagio, the Account-Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

3 Responses to “Pizza Based Marketing”

June 16, 2016 at 8:08 pm, Kristen said:

Pizza based marketing is the new ABM. You heard it here first!

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June 20, 2016 at 10:42 pm, Phil Teigen said:

Is this a serious blog post?

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June 20, 2016 at 11:10 pm, Glen Lipka said:

Yes, the point is that you should hyper-customize your messaging to accounts. Find out what they like and tailor your message. If someone loves memes, then give them Meme-Based Marketing. If they love reading white papers then use Content Marketing. If they love Pizza, then PBM.

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