How to Leverage Account Based Marketing Strategies on any Social Media Platform

Account-based models are taking the B2B world by storm. Likewise, social selling is a staple to many sales development and demand generation strategies. However, many companies are struggling to blend the two approaches into a single, cohesive strategy.

Account Based Marketing is a targeted approach where you set out to proactively engage specific target accounts. On the other hand, social media is thought of as a medium to broadcast a message out in a public forum to many people. What most people don’t realize is it doesn’t have to be this way. In fact, ABM and social selling, used correctly, can be two sides of the same coin – the goal of both is to engage with prospects who are most likely to do business with you.

In order to help you leverage social selling in your ABM program, you’ll have to modify your social strategy. It’s a mindset shift that, when done right, will allow your sales and marketing teams to hit their goals. Here are specific ways you can leverage social media in your ABM programs to open doors and deepen engagement at your key accounts.

Keep this infographic handy as you put together your ABM strategy and work social into the mix.


How to Leverage Account Based Marketing Strategies on any Social Media Platform

Download the From Old School Sales to ABM Aficionado infographic now.

Embed the this infographic on your web site:

<a href=””><img src=”” alt=”From Old School Sales to ABM Aficionado” border=”0″ /></a>

Brandon Redlinger
Brandon Redlinger
Brandon Redlinger is the Head of Growth at Engagio, the Account-Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

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