Behind the Brilliance: How Marketing Ops Delivers Insights to Every Member of the Revenue Team

For B2B, prioritization and productivity are essential to reaching targets. How do you help sellers exceed their prospecting goals and keep marketers focused on the highest potential [...]

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Behind the Brilliance with Lorena Morales of Go Nimbly

In this Behind the Brilliance interview, we spoke with Lorena Morales, VP of Marketing at Go Nimbly. She shared her views on the fast growing trend of [...]

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We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all [...]

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Sales and Marketing at Smarsh don’t have it easy. They sell into large financial services companies, known to be some of the most demanding customers in the [...]

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It’s dark days indeed for those of us who include events and in-person meetings in our B2B marketing and sales portfolios. Each year, revenue teams count on [...]

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Do you remember the Remington commercial? It’s from a long time ago, back when we actually had to watch the commercials on TV, and it’s always stuck [...]

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