The Top Marketing Operations Leaders You Should Know

Marketing Operations (MOPs) leaders are becoming power players in marketing. Being able to operationalize data, analytics and attribution is a key function to keep the revenue side of the business humming.

In this post, I want to recognize some of the top Marketing Operations leaders and practitioners out there. These are the people who are hard at work driving the revenue engines of their organizations. They constantly face new challenges and changes every day.

These are the people who are redefining what good MOPs looks like.

Some people on this list are very public-facing and known in the community, while others are purely heads-down operators. Some are authors and speakers, while others are reporters and analytics. They all are people you should get acquainted with, follow and know.

We’ve mentioned them all in The Clear and Complete Guide to ABM Analytics, and we’ve even highlighted many with interviews and quotes. Download it now to learn all about measuring ABM and connecting your marketing programs to revenue.

While this list isn’t comprehensive, I’ve done my best to include as many of the top Marketing Operations leaders around. These have demonstrated expertise, leaderships and contribution to the MOPs community. From data and workflow to analytics and attribution to systems and technology (and everything in between), this crew knows their stuff.

To compile the list, I’ve ask colleagues, friends and influencers in the space for their nomination, but I’m sure I’ve missed some. If you think I’ve left someone out that deserves to be on this list, tag them in the comments below.

Influencers & Authors

Joe Chernov, VP of Marketing, InsightSquared
Laura Patterson, President, VisionEdge Marketing
Matt Heinz, President, Heinz Marketing
Pat LaPointe, Managing Editor, NPV
Jim Lenskold, Managing Director, Lenskold Group
Rand Fishkin, Founder, Moz
Avinash Kaushik, Author, Web Analytics 2.0
Brian Clifton, Author, Advanced Web Metrics with Google Analytics
Hiten Shah, Co-Founder, Crazy Egg, Kissmetrics and QuickSprout.
Tim Ash, CEO, SiteTuners
John Common, Founder, Chief Strategist and CEO, Intelligent Demand
Scott Brinker, VP Platform Ecosystem, HubSpot

Consultants

Jeff Coveney, President, RevEngine Marketing
John Muehling, Sr. Director, Client Services, DigitalPi
Howard Sewell, President, Spear Marketing Group
David Lewis, CEO, DemandGen
Brian Hession, President, Oceanos
Amanda Thall, Senior Strategist and ABM Practice Lead, Marvel Marketers
Oleg Solodyankin, CEO, Ignitium
Pierce Ujjainwalla, Founder & Principal Consultant, RevenuePulse
Norm Bellisario, Vice President, Operations, Inverta
Tom Svec, Director, Marketing Technology Services, DemandGen
Madhu Gulati, President, ShowMeLeads
Alexander Pelletier, CEO, Perkuto
Justin Gray, CEO, LeadMD
Jessica Kao, Director of Client Services, DigitalPi
Edward Unthank, Founder, Etumos
Fred Emmerich, SVP, General Manager, DWA
Caryl Mostacho, Solutions Architect , Perkuto
Annie Cushing, Founder, Annielytics
Eric Ramos, Director of Analytics, BusinessOnline
Josiah Shelley, Co-Founder, Reach Digital Marketing
Mallory Lee, Marketing Operations Consultant

Analysts

Terry Flaherty, Senior Research Director, Demand Generation Strategy, SiriusDecisions
Eric Wittlake, Senior Analyst, Marketing Practice, TOPO
Daniel Brakewood, PhD, VP Customer Insights, Gartner
Todd Berkowitz, Managing VP, Gartner
Ross Graber, Marketing Operations Research Director, SiriusDecisions
Allison Snow, Senior Analyst, Forrester
David Raab, Founder, Raab Associates
Lori Wizdo, Principal Analyst, Forrester

Practitioners

David Pitta, CMO, BrightTALK
Meg Goetsch, VP of Revenue Operations, JW Player
Shari Johnston, SVP Marketing, Radius
Peter Lee, Director, Marketing Analytics, Twilio
Rebecah Wiegardt, Account Based Marketing Manager, GoAnimate
Melissa Stevens, Director of Digital Marketing, Bitsight
Hoontae Sim, Sr. Dr. of Global Marketing Ops, Medidata
Maria Pergolino, CMO, Anaplan
Kristen Malkovich, Integrated Marketing Manager, DynamicSignal
Dave Rigotti, VP of Marketing, Bizible
Bonnie Crater, President & CEO, Full Circle Insights
Dayna Rothman, CRO, SaaStr
Nick Ezzo, VP of Demand Gen, Sage Intacct
Lance Korsun, Global Director, Digital Marketing, FIS
Michelle McCarthy, Director Marketing Operations, Blackbaud
Anne Wang, Director, Marketing Analytics, FireEye
Tomoko Takeda, Marketing Analytics Manager, Nutanix
Michelle Kim, VP Marketing Amplitude Analytics
Grant Grigorian, Director of Product Management
Dean Wenstrand, Sr. Marketing Manager, Operations & Analytics, Looker
Jessica Cross, Head of Customer Lifecycle, AdRoll
Courtney McAra , Sr. Marketing Operations Manager, SurveyMonkey
Daniel Gaugler, CMO, PFL
Josh Hill, Director of Lead Lifecycle Management, Ring Central
Kerry Christensen, VP of Marketing Ops, Zuora
Mike Braund, Senior Manager, Marketing Operations, Tableau
Jeff Canada, Director of Marketing Ops, Quantcast
Rod Feuer, Chief Strategy Officer/Co-Founder, Costello
Elle Woulfe, VP of Marketing, LookBookHQ
Mollie Bodensteiner, VP of Marketing, FunnelWise
Jonah-kai Hancock, Marketing Director, Tune
Naomi SG Marr, Director, Marketing Operations, Imprivata
James O’Malley, SVP, North America Analytics Lead, Porter Novelli
Troy Perry, Marketing Operations Manager, MuleSoft
Andrew Clauson, BizOps , Progressly
Houri Ohanian, Director of Marketing Operations, The Weather Company, an IBM Business
Lynda Gordon, VP, Merkle Health
Kevin Beam, President, TechTarget
Nancy Fessatidis, Partner, Global Leader – Big Data Analytics, Mercer
Theresa Kushner, Sr, Vice President, Performance Analytics Group, Dell
Venkat Viswanathan, Founder, LatentView
Steve Riegel, Sr. Director, Customer Experience Marketing, Merkle
Etai Beck, CEO & Cofounder, Folloze
Henry Taylor, Director of Revenue Operations, Tray.io
Monika J. Wilczak, Managing Director, Advanced Analytics, Accenture Digital
Tushar Patel, CMO, Kibo Commerce
Jim Ruberto, VP, Technology, Intelligent Demand
Nick Fugaro, Founder & CEO, Vivastream
Russell Rothstein, Founder & CEO, IT Central Station
Yevgeniy Shishkanov, Sr. Marketing Analyst, MarkMonitor
Raviv Turner, Founder & CEO, CaliberMind
Jared Hillam, EIM Practice Director, INTRICITY
Ravi Parikh, Founder, Heap
Cathy Tanimura, Sr. Director of Analytics and Big Data, Okta
Simo Ahava, Senior Data Advocate, Reaktor
Ryan Schwartz, Vice President of Marketing, WW Demand Center, MongoDB
Adam Schoenfeld, CEO, Siftrock
Jodi Lebow, Director of Marketing and Demand Generation, VersionOne

Who are other top Marketing Operations leaders that people should know?

 

 

Orchestration

Brandon Redlinger
Brandon Redlinger
Brandon Redlinger is the Director of Growth at Engagio, the Account Based Marketing and Sales platform that enables teams to measure account engagement and orchestrate human connections at scale. He is passionate about the intersection between tech and psychology, especially as it applies to growing businesses. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

5 Responses to “The Top Marketing Operations Leaders You Should Know”

February 23, 2018 at 4:19 pm, Keith Alsheimer said:

Very helpful list, Brandon–thanks for doing this! I think you left off one of the leading authors and consultants who was very influential in our implementation of ABM at EnterpriseDB–Trish Bertuzzi (author of The Sales Development Playbook). She and her team were instrumental in helping us to implement and grow our ABM practice far faster and more effectively than we would have on our own. Cheers!

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February 25, 2018 at 9:52 pm, Katie Martell said:

Brandon, great list! Definitely want to recommend Jon Russo, board of directors at MOCCA, 3x global CMO, and founder of B2B Fusion, a technology-agnostic marketing ops / marketing technology consultancy.

https://www.linkedin.com/in/jonrussoexecutive/

He’s a great speaker as well – https://www.brighttalk.com/webcast/15183/246235

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February 26, 2018 at 9:10 pm, Courtney McAra said:

Thanks Engagio! Appreciate the recognition – you guys are leading the charge and I’m just trying to keep up 😀

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March 01, 2018 at 1:40 am, Tim Ash said:

Quite a list – honored to be a part of it!

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March 29, 2018 at 7:54 pm, Brandon Redlinger said:

Well deserved, Tim!

Reply

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