The Account Based Marketing (ABM) revolution is real. Read any study, download any report, scour the research and they all say the same thing – ABM gives you the best ROI of your marketing dollars.
However, implementing ABM can seem like a daunting task. That’s why we’ve put together the ABM Starter Kit.
You’ll find everything you need to get up and running with ABM.
Getting Your Data
Ready for ABM
Successful ABM starts with clean data. Get this wrong and you will be costing your team greatly. Get this right, you’ll accelerate your ABM efforts and launch your team into hyper-growth. Here’s everything you need to get and keep clean data for ABM.
The New Metrics
Metrics are crucial for all marketers, and the rise of ABM demands a new way of thinking about measuring success. While leads and opportunities are important and necessary, they are not enough for ABM. Here are the new metrics in the account-based funnel.
To Your Board
Reporting the effectiveness of your ABM efforts to your board is always tough. But we’ve made it as easy for you as we could. If you’re an Engagio user, you’ll have access to all of this data within Engagio! If you’re not, you can get in touch with an ABM expert below.
The Marketing Orchestration Playbook
How High-Growth Teams Orchestrate
Account Based Marketing at Scale
Marketing Orchestration is how the biggest deals are won. In this playbook, we’ll dive into how you can use Marketing Orchestration to execute a world-class ABM strategy. We’ll provide examples of real plays you can use, today, to create engagement, measure impact, and land and expand new business at scale.
Talk with an ABM expert.
We’re here to help!
If you have any questions, from getting started to selecting technology to orchestrating your ABM strategy, we’re more than happy to chat.
Fill out the form on the right and someone will reach out to you soon.