The right number of accounts in each tier of your Account Based Everything (ABM + Account Based Sales and Sales Development) program will depend on many factors, [...]

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Rishi Dave is both an experienced Account Based Marketing (ABM) practitioner – from his time at Dell and now at D&B – and, now, an important vendor in [...]

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Antoinette Siu writes: “PlayMaker offers a way for sales and marketing to create tasks and approvals so teams and channels stay aligned while making their plays.”

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Jordan Crook (@jordanrcrook) writes in TechCrunch: Today, Engagio is introducing a new product into the mix called PlayMaker. Marketers (and sales teams) can work together to coordinate [...]

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Carol Krol writes in the DemandGen Report: While 36 customers have deployed Engagio’s account-based platform in the past year, Miller said two new features the company introduced complete [...]

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Antoinette Siu writes: PlayMaker offers a way for sales and marketing to create tasks and approvals so teams and channels stay aligned while making their plays. Read the [...]

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Over the last two years, account-based thinking has taken over the hearts and minds of B2B marketing and sales professionals.  According to industry analyst TOPO, account based [...]

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As Account Based Marketing gains traction, a lot of definitions are starting to emerge. Here’s a quick recap of some of the definitions out there. “Treating individual [...]

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