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Join our Webinar Series Space Flight Program


Mission 5: Using Intent and Fit for Full-Funnel ABM

Tuesday, September 11 at 10am PT / 1pm ET

Using Intent and Fit for Full-Funnel ABM

Tuesday, September 11 at 10am PT

Need to create predictable and repeatable growth? A data-driven approach can help! Join Everstring, RollWorks, and Engagio on 9/11 to understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.

Attend to discover how to:

  • Operationalize ABM with intent and fit data
  • Run ABM campaigns targeted at buyers throughout the customer lifecycle
  • Target and prioritize the accounts that matter

Register once and get access to all webinars in the Future of ABM Space Flight Program!


Launch Schedule:

Tuesday, July 17 – Mission 1: Turn Followers into Fans with Personalization  – Completed! View Slides and Replay

Tuesday, July 31 – Mission 2: Evolving Your Martech Stack for Account Based Marketing  – Completed! View Slides and Replay

Wednesday, August 8 – Mission 3: Infusing the Human Touch into ABM  – Completed! View Slides and Replay

Wednesday, August 22 – Mission 4: Customer-Powered ABM – How to Use Advocacy in Your ABM Campaign

Tuesday, September 11 – Mission 5: Using Intent and Fit for Full-Funnel ABM

Register once and get access to all webinars in the Future of ABM Space Flight Program

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About the Presenters

Matt Amundson

VP Marketing & Sales Development, Everstring

With more than twelve years of sales and marketing experience, Matt Amundson has held various positions with organizations like Red Bull, Marketo and Tibco. Matt was responsible for building out the initial Sales Development team at Marketo, helping lead the company to a billion dollar IPO. He then managed Sales Development, Inside Sales and Demand Generation functions in multiple divisions within Tibco including tibbr, Loyalty Lab, Tibco Engage and Spotfire leading to a 4.3 billion dollar acquisition. A frequent speaker, Matt has been a presenter at Dreamforce, SiriusDecisions, #FlipMyFunnel, LinkedIn and many more. Matt has also earned TOPO’s SDR Leader of the Year Award as well being named to the SLMA’s 40 Most Influential Sales and Marketing Professionals.

Jessica Cross

Manager, Demand Generation, RollWorks

Jessica runs digital and account based marketing for RollWorks, a division of AdRoll Group. Previous to AdRoll, Jessica worked at Fliptop (acquired by LinkedIn), DNN Software, and PowerReviews (acquired by Bazaarvoice). She holds a BA from the University of Michigan and an MBA from the University of San Francisco.

Brandon Redlinger

Director of Growth, Engagio

Brandon Redlinger is the Director of Growth at Engagio, and is obsessed with anything Account Based Marketing and Sales related. He has been in sales and marketing his entire career, leading teams across the country from NYC to Denver to the San Francisco Bay Area.

Brandon is passionate about the intersection between technology and psychology, especially as it applies to growing companies. In his spare time, you will find him buried in a book, hitting the gym or on an adventure exploring the world. You can follow him on twitter @brandon_lee_09 or connect with him on LinkedIn.

Brought to you by:

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See you at the webinar launchpad for takeoff!
It’s going to be out of this world.