Marketing Operations

Automate reliable lead-to-account matching and set your team up for ABM success with the right data and structure in an account-based world.

Account Foundation

The backbone of every successful ABM program is the right data and operations. Without this, you’ll continue to spend hours, if not days, painstakingly doing this manual work. Matching leads to accounts is critical for any ABM program and should be at the core of your ABM strategy. Otherwise, leads slip through the cracks, get routed to the wrong owner, and don’t get scored properly.

Integrating your data and systems will allow you to select, prioritize, and get coverage on the right accounts.

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Marketing Executive

Get insights into your high-value accounts and measure engagement so your ABM team can drive ongoing success and measure impact easily.

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Field Marketer / Demand Gen

Command your field marketing events and scale your campaigns with real-time account information at your fingertips to ensure programs are on track.

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Sales

Get a real-time view of the accounts you care about most to understand where you need coverage and who is taking actions.

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