Field Marketer / Demand Generation
Ensure your field marketing programs and campaigns are successful by streamlining the process of working with Sales. Easily coordinate and scale personalized invitations and executive outreach – for driving new business, accelerating opportunities, and selling to current customers. And measure early to late stage outcomes to report on the impact of your programs.
Integrated programs and field events are great for driving engagement into target accounts. But, let’s face it – executing them is no easy task. It’s stressful to continually check in with Sales to see if they approved the lists, reached out with the right messaging, or followed up with non-responders. Today, there’s no easy way to track these activities, which makes your job hard! To successfully create engagement at target accounts, your initiatives must be coordinated with Sales.
You need orchestrated efforts and a way to track progress.
With Engagio’s Account Based Marketing Platform, Marketing can run account-based plays that streamline Marketing and Sales coordination to penetrate target accounts, accelerate pipeline, and drive account expansion.
You’ve worked hard to create an opportunity, but your reps are busy spending time with deals that are closing now. Most marketers don’t have the right level of visibility to spot slow-moving deals or the ability to act in a coordinated way with Sales to re-engage key opportunities that have stalled out. Automated nurture from marketing automation doesn’t work since it is generic and impersonal, and Sales wants to maintain control of what’s being sent to their accounts. You need a solution that helps you accelerate early-stage opportunities, working in perfect synchronization with Sales.
Engagio lets you nurture existing opportunities in a personal, coordinated way with your Sales team, so you can help accelerate deals and win more.
Cross-sell and up-sell initiatives require a rich knowledge of the account and personalized outreach. However, many teams still rely on marketing automation for customer programs, which often are impersonal and lack coordination with Sales and Account Management. Would you put the top contact from your most important clients into automated nurture?
Engagio allows Sales and Marketing teams to orchestrate ABM plays that deliver timely, relevant and personalized touches to expand revenue within existing accounts.