Bring Your Revenue Team Together to Drive New Business and Grow Accounts
There’s a big shift happening in the roles that sellers and marketers play in B2B. Sellers are doing more at the top of the funnel, while marketers must create compelling content and targeted campaigns to address all stages of the customer journey. To support this new go-to-market motion, marketers have a new job. This job is less about executing campaigns and passing leads and more about coordinating with sellers on how to create relevant experiences for every account that matters.
The relationship between marketers and sellers is the single most important success factor in B2B. Engagio’s B2B Marketing Engagement software improves alignment and helps all members of the revenue team win more deals — working together.
Get the latest and greatest ABM best practices.
This guide incorporates everything we’ve learned over the last three years about ABM. We’ve worked with hundreds of companies that range in size and industry on ABM initiatives, giving us invaluable lessons and insight into what is effective.