To connect with the right people at important accounts, you need to reach out in a relevant, human way – but coordinating between marketing and sales isn’t always easy.
Engagio PlayMaker lets you run account-based plays that orchestrate interactions across departments. Scale personalized, relevant touches by leveraging technology where possible and integrating the human touch where it counts.
Reach out to multiple personas at an account in a coordinated fashion
Assign tasks and automatically map people to the right persona in the play
Create collaboration and alignment between Marketing, Sales, Sales Development, and even Customer Success
Optimize the sequence and cadence of interactions, both automated and human
Run plays in triggered or batch mode to streamline the right action at the right time
Automate processes by changing data, creating tasks, and updating campaign membership in CRM (coming soon)
Send human emails that drive engagement and encourage replies
Use Cloud Steps to work with LinkedIn, Sendoso, Terminus, AdRoll, Demandbase, Outreach, and other ABM solutions (coming soon)
Integrate with Tenfold for dialer functionality including click-to-call, local presence, and automatic logging
Draft and send human emails on behalf of anyone in your company, including executives
Assign responsibility for customization to account owners or SDRs
Senders can review and approve messages before they go out (one at a time or in bulk)
Use the Leaderboard to see email and dial activity; open, click, and reply rates; engagement and MQAs; meetings; and more.
Learn which plays and messages resonate and drive the outcomes you care about
Know which reps are following up on their tasks – and which aren’t
Publish a library of prebuilt plays that queue up the right actions at the right time
Create templates and reusable text snippets for each persona, industry, geography, and campaign
Import field-tested, best practice plays from the Engagio library