FOUNDATION Integrated Account Data
The foundation of successful ABM always starts with clean data. Without it, you’ll inevitably run into roadblocks:
- Critical account-level information is often spread across disparate systems, making it hard to have a complete view of an account.
- Leads in CRM often do not connect to the account, making it hard to route leads to the right owner.
- Valuable communications in Gmail or Outlook/Exchange do not get logged to CRM, so there is no account-level visibility.
Engagio integrates your account data giving you visibility and control of your opportunities:
- Map all leads to accounts in your CRM and marketing automation platform so data is clean, organized, and current with Lead-to-Account matching.
- Synthesize data from your CRM, marketing automation, website, and corporate email so your team has insight into everything they need to know about an account — all in one place.
- Align your entire revenue team around key accounts.
Speak with an Account Based Everything Specialist to learn more!