DASH Account Based Attribution
Connect the dots between marketing and revenue with multi-touch attribution and journey analytics
Engagio’s Dash Account Based Attribution is a native Salesforce AppExchange app that delivers insights into revenue performance through multi-touch attribution and journey analytics.
Unlike other attribution tools, Dash is account-based and integrated with the Engagio Foundation so you can get a complete ABM measurement solution.
Measure the ROI of individual online and offline programs and channels
Optimize marketing budget investment decisions
Compare attribution models including First Touch, Last Touch, Equal Touch, Position Based, Time Decay, and custom — don’t pay for additional models
Understand which initiatives impact early stage account activity and those that help accelerate deals
Measure how accounts convert through the SiriusDecisions Demand Unit Waterfall® and other account-based frameworks
Analyze every stage of the customer journey (including upsell and cross-sell) and optimize your account-based funnel
Measure flow, balance, conversion rate, and velocity by stage and account type
Track key metrics over time with snapshots inside Salesforce
See all your analytics in native Salesforce dashboards
Build trust by showing the results of your initiatives right inside Salesforce
Use out-of-the-box Salesforce dashboards to show attribution at every stage of the customer journey
Create custom reports using your existing Salesforce skills