Do you have sufficient data, coverage, and account plans for each target account?
Are the target accounts aware of your company and its solutions?
Are the right people at your key accounts spending time with you? Is that engagement increasing over time?
Are marketing programs reaching the right accounts? Is there any waste?
How are the ABM activities improving sales outcomes such as deal velocity, win rates, average contract values, retention, and net promoter scores?
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Account Based Marketing 101
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