November 17, 2016PlayMaker Enables Companies to Create High Value Opportunities by Orchestrating Multi-Step, Multi-Player Human Connections to Engage Target AccountsSAN MATEO, CA — November 17, 2016 —Engagio, a leader in the rapidly growing “Account Based Everything” revolution, announced today that it has released PlayMaker, a new SaaS product that enables companies to orchestrate human connections […]
October 11, 2016Engagio closes 25 new deals in August and September, as leading enterprise tech and SaaS companies join the ‘Account Based Everything’ revolution in marketing and sales SAN MATEO, Calif. — (BUSINESS WIRE) — Engagio, a leader in the rapidly growing “Account Based Everything” revolution, today announced that it closed 25 new deals in August and September. […]
August 9, 2016Norwest Venture Partners, FirstMark Capital and Storm Ventures support the company for its visionary “Account Based Everything” approach to account-based marketing and sales prospectingSAN MATEO, Calif. — August 9, 2016 —Engagio, a market pioneer defining the “Account Based Everything” model, announced today that it has raised $22 million in Series B funding led […]
In his Forbes article titled Account-Based Marketing: Hype Or Hope For B2B Marketers In 2017, John Ellett sits down with Engagio CEO and Cofounder to discuss what aspects of ABM are over-hyped and which ones are truly ready for prime-time. Does ABM better align sales and marketing? Is developing a list of accounts easy to do? Does a company need only one ABM program? Do the right tools for ABM now exist? And finally, is measuring the impact of ABM programs straight forward?