In complex B2B deals, it takes collaboration and communication with cross-functional teams to drive outcomes. But someone needs to make sure everyone works in a coordinated fashion, and Marketing is best suited to take that role. This is Marketing Orchestration, and this is how the biggest deals are won.
In this PlayBook, we’ll dive into how you can use Marketing Orchestration to execute a world-class Account Based Marketing strategy. We’ll provide examples of real plays you can use to create engagement, measure impact, and land and expand new business at scale.