ABM Buyer Kit LOGO

Your guide to selling the value of ABM to your organization

The Account Based Marketing (ABM) revolution is upon us, as the smartest companies are turning to this strategy to close bigger deals and grow their businesses.

Though executing your ABM strategy is becoming easier through technology, buying ABM technology is becoming much harder. That’s why we’ve put this buyer’s kit together. Use it to justify your investment, sell it to your organization, and establish a strategy to get up and running with ABM quickly.

ABM Buyer’s Kit

Align Your Organization
presentation 1

Internal Selling Presentation

Convinced ABM is the right strategy for you, but not sure how to sell it internally?Drawing from our experience and expertise with ABM, we’ve┬áput together this presentation just for you. Use this presentation to convert a key member in your organization to become champions of your ABM initiative.


  1. Visit this resources page
  2. Follow download instructions
  3. Replace {{company}} with your company name
  4. Present to your org!
Determine Readiness

ABM Maturity Assessment

Everyone starts somewhere on the ABM journey. To be successful, you need to know where you are and where you’re going. Take this 3-5 minutes assessment to help determine your strengths, weaknesses, and where you are on the maturity curve. Use the results and recommendations to help you become an ABM expert.


  1. Click this link
  2. Answer all questions
  3. Check your email for your assessment and recommendations
Prepare to Buy
RFP template

RFP Template

There are critical criteria that are essential for getting started with ABM, while other criteria are a “nice-to-haves.” Often, it’s hard to know which is which, especially when you’re relatively new to ABM. We put this Request for Proposal template together to make sure you don’t get stuck with the wrong technology for the job.


  1. Click here to view
  2. Click File –> Make a copy
  3. Start evaluating vendors and fill in the template accordingly

Talk with an Engagio expert.

We’re here to help!

If you have any questions, from getting started to selecting technology to orchestrating your ABM strategy, we’re more than happy to chat.

Fill out the form on the right and someone will reach out to you soon.

You’re well on your way to becoming
an ABM orchestrator!