Announcing the Second Edition of the Clear and Complete Guide to Account Based Marketing

We’re thrilled to announce the release of the NEW, second edition of Engagio’s Clear and Complete Guide to Account Based Marketing! It’s been three years since the original version was published – the definitive guide to what was then “the next big thing in B2B marketing” – but a lot has changed in that time. […]

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How Marketers Create and Distribute Great Content For ABM

Today more than ever before, marketing departments are emerging as key revenue drivers whose work has a measurable impact on companies’ bottom lines. As such, marketers have scrambled to prove their contribution, attaching their reputations to goals centered around increasing efficiency and generating leads. But these early measurements of success—individual leads, specifically—have created their fair […]

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