Account Based Marketing Examples That Took the World by Storm

The notion of Account Based Marketing—targeting specific accounts with tailored strategies—is nothing new. Marketing companies have been engaged in this practice for decades. What’s changed is technology. The channels that have allowed inbound marketing to grow and thrive in recent years, like search, content and social media, now provide the framework for supercharged ABM programs. There’s […]

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How Do You Balance Quality and Quantity in Content Marketing?

The yin-yang is widely recognized as a symbol of duality. It represents how seemingly opposite forces are interconnected, and even complementary. You can find this duality everywhere you look in nature. You can also find this duality persistent in business. In today’s vlog, I’m exploring an age-old marketing dichotomy with James Carbary, founder of Sweet […]

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Engagio Named to JMP Securities 2018 Hot 100 List of Privately Held Software Companies

For the second consecutive year, Engagio is Named to the Prestigious ‘Hot 100’ List with Continued Strong Customer Growth and Increasing Industry Momentum. SAN MATEO, CA — August 6, 2018 — Engagio, a leading B2B marketing software company that orchestrates quality growth at scale, today announced that it has been named to the JMP Securities […]

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How Do You Leverage Content To Engage Your Target Accounts?

Content marketing and ABM are often seen as opposing strategies. Content marketing is designed to attract as much inbound interest as possible, while ABM is designed to proactively go outbound to break into a defined list of target accounts. However, some of the smartest companies have found a way to marry the two powerful marketing ideas, resulting in […]

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