Engagio Announces ABM Automation to Help B2B Marketers Scale Account-Based Programs

The industry’s first solution to automate ABM actions at the account level as well as the lead level, combining the best ABM insights with real-time action. SAN MATEO, CA — September 18, 2018 — Engagio, a leading provider of account-based software and solutions, today announced new Account Based Marketing Automation capabilities that help B2B marketers […]

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ABM Expert Guide to Measuring, Testing and Reporting Engagement Data

“Engagement” is a term in ABM that’s being thrown around loosely these days. What does engagement actually mean? What does engagement actually look like? Most importantly, what can we actually do with this engagement data? Measuring engagement means asking, “Are the right people at the right accounts spending time with the right people in your […]

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