How to Turn Your Traditional Marketing into ABM – Part 1

EDITOR’S NOTE: This is a guest post by Bogdan Zlatkov, Content Marketing Manager at AdRoll. By now most B2B marketers know why Account Based Marketing is good for their business, but now the question on most marketers lips is, “How do I execute an ABM campaign, exactly?” And this is understandable. Most blog posts and whitepapers on […]

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5 Ways For B2B Marketers To Build Buyer and Influencer Relationships

Marketers, while not trying to prospect and close deals like sales, should still seek to build relationships with buyers. Particularly with the advent of Account Based Marketing, we’ve seen an increase in the number of marketers looking to build relationships with targeted accounts. Those relationship yield dividends in higher conversion and retention rates. Marketers are also […]

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Don’t Forget These Key Parts of your Account Based Content Strategy

Content marketing has transformed B2B by letting marketers initiate conversations and develop relationships earlier in the buying process. Today, content marketing meets content selling. Content selling gives salespeople the ability to deliver the right content at the right time for each contact, adding real value to the conversation. In both cases, content harnesses your company’s expertise […]

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How to Hire a Director of ABM: Tips for Confidently Making This Critical Hire

Great companies are built with great people. If you look back in history at leaders of the most iconic brands, they will tell you the same thing: “The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in this area.” Bill […]

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