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ABM Grand Slam Summer Webinar Series

July 13th – September 21st

There’s no doubt that Account Based Marketing generates results and is here to stay. But with all the noise in the space, it’s increasingly hard to decipher what to focus on for your business, and what to prioritize first.

In this 6-part webinar series, we take a closer look at each of the 6 steps of the ABM process, so you can tweak one, two or all six steps in your approach. Hear from the experts on each topic in each Grand Slam:

July 13– Slam 1 – How to Select Target Accounts

July 27– Slam 2 – Finding the Right People at Your Target Accounts

August 10– Slam 3 – Moneyball: Using Advanced Account Insights for Effective ABM Activation

August 24– Slam 4 – Content Rules Everything Around Me (C.R.E.A.M.)

September 7– Slam 5 – How to Hit a Home Run with Account-Based Interactions

September 21– Slam 6 – The Winning Playbook

ABM Grand Slam Sessions

Thursday, July 13th

How to Select Target Accounts
(View Replay)

You’re spending valuable resources on your ABM strategy, so picking target accounts is an important, but often overlooked, component of good account based marketing.

Join EverString and Engagio on 7/13 to learn how to pick accounts like an all-star.

Thursday, July 27th
heidi bullock and katie bullard

Finding the Right People at Your Target Accounts
(View Replay)

Just because it’s called account based marketing doesn’t mean key personas aren’t important.

Join DiscoverOrg and Engagio on 7/27 and discover how to map out a successful contact acquisition and engagement strategy.

Thursday, August 10th
Charlie John Beth 1

Moneyball: Using Advanced Account Insights for Effective ABM Activation
(View Replay)

A winning marketing team does its research and crafts a compelling gameplan to maximize at bats with their most important accounts. Figure out how your team can get the inside scoop within accounts so you can hit it out of the park with your ABM efforts.

Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security as we share how to develop & activate account insights to drive engagement.

Thursday, August 24th
brandon redlinger and elle content rules

Content Rules Everything Around Me
(Add to Cal)

Content might be king, but distribution is queen, and she wears the pants. Learn how to start with great content for ABM and end with better distribution.

Join LookBook HQ and Engagio on 8/24 and take a lap around the content bases.

Thursday, September 7th
Heidi Bullock Peter Herbert and Julia Stead

How to Hit a Home Run with Account-Based Interactions
(Add to Cal)

This is the one we’ve all been waiting for. See how you can slug it out of the park by delivering account-specific interactions everywhere your accounts are.

Join Terminus, special guest Julia Stead of Invoca, and Engagio on 9/7 for the latest strategies from three of ABM’s original pioneers.

Thursday, September 21st
Brandon Redligner and Craig Rosenberg

The Winning Playbook
(Add to Cal)

Good plays can be your revenue org’s secret sauce. Take a page out of our newest playbook & learn how to score a whole lot of runs for your team.

Join Craig Rosenberg of TOPO & Engagio for the finale of the ABM Grand Slam. Don’t miss it!

Partners

discoverorg
Tech target
lookbook
TOPO
everstring

See you at for the opening pitch!
It’s going to be a whale of a series.

ABM Grand Slam Gio